As a follow up to my blog post on Wednesday about Adwords quality scores and click through rates I wanted to address in more detail what I said about conversion rates and quality scores.

Randall brought up the point that conversion rates would not affect quality score because it would be too easy to game by black hat PPC managers. In my ‘opinion’ quality score definitely looks at conversion rates, and here’s why.

  1. 99.5% of adwords users are not trying to trick Google by inflating their conversion rates. Therefore it would be foolish for them not to use this data to determine quality scores (it is one of the most important indicators they have).
  2. Every keyword search happens in an eco sphere relative to the other ads around you, Google is tracking them all. If you were to outperform them on conversion rates by 10% it would indicate that your ad and offer is better than the others and should be rewarded with a higher quality score. However if you were to out perform them by a larger percentage (outside a range set by the eco sphere), then the quality score algorithm should automatically give this aspect less importance relative to the other aspects like ad copy, CTR, time on page, bounce rates etc etc. So you see conversion rates can be included in quality score even if there are black hat PPC managers trying to game it.

In conclusion, conversion rates matter. If you make better landing pages, convert more visitors, you will get better quality scores.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.