Webshare Videos

New Changes to Google Analytics

Cardinal Path blog post

Brett Crosby from the Google Analytics team talked about a number of new and recently announced features to Google Analytics. To recap the announcement here’s a quick video that Justin created. Look for more blog posts in the next couple of weeks talking about these changes. Overall, some really cool stuff, especially the new AdWords … Read Full Post

WebShare Video Series – Google Analytics Setup with new GA.js Code

Cardinal Path blog post

Are you ready to set up Google Analytics on your website? If so, then you’ve found the right place. In this 7 minute video, you’ll learn how to create a Google Analytics account, install the new GA.js tracking code, and be on your way to a wealth of information about how people find and use … Read Full Post

Microsoft’s Web Analytics (Project Gatineau) in Beta

Cardinal Path blog post

Microsoft’s Project Gatineau is now in beta and being tested by the public. On October 29th they began inviting certain users to sign up for the beta, although you do need to be an adCenter user to be granted an invitation. At this time it is not known when Microsoft will release it for all … Read Full Post

Using Google Adwords Site Targeting? Two New Changes you Need to Know About

Cardinal Path blog post

If you’re using Site Targeting in your Google Adwords advertising strategy, then you’ll want to know about the two changes that Google announced to this feature this yesterday. Google Adwords Site Targeting has been around for a couple of years now and has allowed advertisers to broaden the scope of where their advertisements might appear … Read Full Post

Don't Forget to Manage Your PPC Billboard!

Cardinal Path blog post

This past week Google held its annual analyst day and they also recently reported their Q3 2007 earnings. Nick Fox, director of product management in the advertising division made the statement during Analyst day, “the quality of ads is still quite low”. He was referring to the sponsored ads displayed on Google’s search and content … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).