Melissa Canavan

Posts by: Melissa Canavan

What Every Marketer Needs to Know About Omnichannel, Programmatic, and Measurement Frameworks Webinar Q&A

Cardinal Path blog post

In a recent webinar with the American Marketing Association, Cardinal Path’s panel of experts including Alex Langshur, Corey Koberg, and Eric Hitchman, shared insights into some of the most powerful marketing techniques available today. The questions from the audience made it clear that people are looking for ways to get started on an omnichannel strategy, wherever … Read Full Post


Omnichannel Winners of the Top 500 – A Survival Guide for Store-Based E-Retailers

In response to’s dominance in e-commerce, major retail chains are reacting by pushing omnichannel initiatives. They’re creating customer experiences that combine traditional brick-and-mortar stores with web and mobile commerce properties to try and attract new shoppers, improve sales, and drive profits. Is it working?’s recently published report, Omnichannel Winners of the Top 500, explores … Read Full Post


Omnichannel Marketing Webinar Q&A

  While 86% of marketers agree that the benefits of an omnichannel approach to customer experience outweigh the challenges of implementing such an approach, only 16% of businesses say that they are meeting needs for consumer experience via omnichannel, according to a December 2014 SAP multi-country survey. On a recent webinar, two of our founding partners, Corey Koberg and … Read Full Post


Webinar: Increase the Value of Your Customers with Omnichannel Marketing

Studies show that shoppers who buy in-store as well as online have a 30% higher lifetime value than those who shop using only one channel. Omnichannel is about more than just cross-channel marketing. It’s really about cross-channel marketing done right, by providing a personalized, consistent, and seamless experience across devices and locations. For a concise … Read Full Post