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John Henson

John Henson

Director of Special Project - Senior Advisor John held a consultancy position that was deeply involved in Google Analytics and later took an in-house position in the online education space with the Apollo Group, leveraging his mastery of Google Analytics and SiteCatalyst to support their advanced analytics needs. Experiencing the practitioner side after a consultancy position has enlightened him as to how consultants can be more effective in empowering large organizations with data and insights.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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