Eboni Ryan

Posts by: Eboni Ryan

Expert Answers: Personalization and Optimize 360

During a recent webinar with Anthony Mills, we explored the hot topic of personalization and were given 5 strategies organizations can apply quickly to see measureable lift. We wrapped up this webinar with a live Q&A, and got to the heart of what many are curious about in the personalization space. Here are the questions … Read Full Post

Cardinal Path

Introducing the Marketing Analytics Buyer’s Guide 2019

Cardinal Path is helping marketers to turn the challenges of a complex digital ecosystem into competitive advantage with a set of solutions that are proven to deliver value and elevate an organization’s digital maturity. “Marketers often look to us to provide recommendations around what projects or initiatives they can undertake that will really add value … Read Full Post

Cardinal Path

Cardinal Path & Merkle join forces with CRM & Google Marketing Platform solutions

Cardinal Path’s Chief Commercial Officer, David Booth, and Merkle’s EVP Analytics, Alex Yoder, were recently interviewed by MarTech Today as part of their TechBytes Series. Working to the idea that each agency brings what they do best to each engagement, Cardinal Path and Merkle have established a synergy that allows their respective capabilities to create … Read Full Post

Cardinal Path

The 3 Biggest Challenges Facing Martech

Sometimes, a picture really is worth a thousand words. And in the case of the martech supergraphic, that number is actually well over 5000.  As marketers we have the ability to leverage this technology and do more than ever with respect to serving our customers, understanding our customers, and providing that right message, at the … Read Full Post

Cardinal Path

The Native Integration of Salesforce and Google Analytics 360 Fills a Long-Awaited Marketing Need

The marketing technology space has long touted the benefits of a holistic view of the customer journey, citing one or another new technology, technique, or application intended to make this a reality. But the real deal has eluded us until now. When Salesforce and Google announced a native integration last year, it meant that our … Read Full Post

Cardinal Path