Eboni Ryan

Posts by: Eboni Ryan

The Native Integration of Salesforce and Google Analytics 360 Fills a Long-Awaited Marketing Need

The marketing technology space has long touted the benefits of a holistic view of the customer journey, citing one or another new technology, technique, or application intended to make this a reality. But the real deal has eluded us until now. When Salesforce and Google announced a native integration last year, it meant that our … Read Full Post

Cardinal Path

Analytics Rising – Featured Session: Creating a Culture of Testing and Optimization

Anthony Mills, Manager, Digital Intelligence at Cardinal Path will deliver a 30-minute session for Analytics Rising entitled, Creating a culture of testing and optimization. Why is culture paramount to success in digital marketing? Culture creates passion and curiosity. With culture you form a tighter bond with your coworkers and maybe even departments you don’t usually … Read Full Post

Cardinal Path

Leveling Up Your Data Insights & Activation with Adobe Analytics – Webinar Q&A

In our latest webinar, we hosted our very first session with Adobe on the  Adobe Analytics Cloud, which includes Adobe Analytics and Adobe Audience Manager. From the Adobe’s Analytics team, we were joined by Heidi Besik, Group Product Marketing Manager, and Clay Warren, Senior Product Marketing Manager, to explore the capabilities and digital maturity that’s … Read Full Post

Adobe Analytics