Eduardo Cereto

Posts by: Eduardo Cereto

Universal Analytics for a Faster Web

At its exclusive event in Mountain View for Partners a couple weeks ago, Google announced Universal Analytics. This new platform brings exciting features to the table by switching a lot of the logic and control from the JavaScript tracking code back to the server side. It took Google significant re-engineering to make this happen and it will … Read Full Post


Google releases Google Tag Manager

In 2007, TagMan pioneered the Tag Manager Systems (TMS) space, and we’ve seen remarkably fast innovation and evolution in the field since then with many new vendors coming to market.  Initially, somewhat of an edge-case tool, TMS’s have rapidly moved to the mainstream as both the enterprise and mid-tier markets began to understand their value … Read Full Post