David Xue

David is an implementation consultant at Cardinal Path, where he utilizes his passion and expertise in he tracking and analysis of data and programming to create business growth efficiently for his clients.

Holding a Bachelor of Science degree in Computer Science and Mathematics from the University of British Columbia, David started off as a full-stack web developer specializing in the Ruby on Rails framework. He soon realizes his interest in data analysis, and he now develops and offers technical skills for platforms such as Google Analytics and the Adobe Marketing Cloud by implementing advanced JavaScript Code. David understands the need for constant goal revisions, and is keen on identifying opportunities to improve performance.

Outside of work, David enjoys a diverse range of activities. He is a NCCP certified badminton coach, and plays on a regular basis. David also regularly hikes, plays ultimate, walks his dog, and watches the board game, ‘go’.