Training and Education Consultant Damaris’ passions are lifelong learning, clear communication and mastery through deliberate practice. She wants every professional on the planet to understand the power of web analytics and data-informed decision making. She teaches Google Analytics Bootcamps at General Assembly in NYC for fun. Damaris led consumer marketing initiatives at the American Heart Association for over a decade, partnering with iconic brands like Macy’s, HBO and Subway. She’s worked with startups, SMB’s and corporations, playing roles in marketing operations ranging from content development to lead generation to customer fulfillment.