Charlotte Bourne

Charlotte comes to Cardinal Path with a decade of experience in traditional media as well as her more than seven years’ experience in digital marketing and analytics. Charlotte holds a M.Sc. in Predictive Analytics and a M.A. in Information/Cultural Studies. Her work has spanned Cardinal Path’s Digital Marketing Digital Intelligence teams and she is the ‘secret weapon’ behind many client successes. Charlotte holds a number of industry certifications including Adobe Analytics Implementation Certification, Google Analytics Individual Qualification, and Human Factors International Certified Usability Analyst.

Posts by: Charlotte Bourne

Marketer’s Guide to Machine Learning & AI – Webinar Recap & Q&A

In our latest webinar, I was joined by Jim Sterne of eMetrics Summit and the Digital Analytics Association to cover a topic that’s gaining more and more traction in marketing and analytics. Artificial intelligence and machine learning are already impacting consumers and marketers, possibly more than you know. This session was aimed at providing context … Read Full Post

Cardinal Path

The Cardinal Path Data Science Team Weighs in on Their Favorite Conference Talks of 2016

There are many great conferences hosted on the subject of data science by different programming and community groups along with industry heavy hitters. Since it’s data science month at Cardinal Path, we sat down with our data science team to find out about some of their favorite conferences of 2016. Danika: broom: Converting statistical models … Read Full Post

Data Analysis

Dashboard Best Practices

For many organizations, even those with sophisticated tools and practices, getting the right data, and more importantly, the insights – to the right people at the right time is difficult.  With multiple stakeholders, various data sources, and the ever increasing pressure to ensure that the data and insights are actionable, one thing is clear: marketers … Read Full Post

Data Analysis