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New Role Reflects Increasing Growth Of The Independent Data And Analytics Firm

CHICAGO: November 4, 2013 — Cardinal Path, an independent digital data and analytics firm announced that John Hossack has been named the company’s first president since its founding in March 2011. Hossack is a co-founder at Cardinal Path and most recently served as chief operating officer.

Chicago-based Abundant Venture Partners invested in the start-up company upon its formation in 2011, and actively mentored the newly developed team with Abundant co-founder Andrew Swinand acting as CEO. Since then, Swinand has helped bring in top clients like Microsoft, DeVry University, U.S. Cellular, Mercedes-Benz, Acxiom, and Electronic Arts (EA), in addition to growing the company’s relationship with Google and tripling the company’s revenue in only two years.

Swinand and Abundant Venture Partners will continue to advise and help usher in new client partnerships.

“John is poised for success at Cardinal Path,” said Andrew Swinand, Co-founder, Abundant Venture Partners. “Having worked closely with him over the last two years, I’m confident in his vision and know that he will help the firm reach its full potential and then some.”

“Being named president of a company that I believe in tremendously, is both an exciting and humbling experience,” said John Hossack, President, Cardinal Path. “Having the leadership and guidance from our partners at Abundant Venture Partners during our early stages was a pivotal part of our success and I look forward to continuing on that trajectory.”

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Twitter: @CardinalPath




About Cardinal Path:

As a premier, independent digital data analytics firm in North America and a leading global reseller of Google Analytics Premium, Cardinal Path – a portfolio company within Abundant Venture Partners – works with the world’s most prominent companies to create, implement and action advanced analytics. Known for its proprietary Online Analytics Maturity Model, a framework for assessing organization-wide analytics maturity, Cardinal Path is comprised of dedicated teams of passionate, award winning analysts, statisticians, academics, developers, and some of the top minds in the digital marketing space. Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision making that creates sustainable growth.

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Tabitha Dosch, Cardinal Path