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CHICAGO: February 4, 2016 —  Cardinal Path names Andrew Edwards Director of Digital Intelligence

Cardinal Path, an award-winning digital data firm, has brought aboard digital analytics industry veteran Andrew Edwards to lead its business intelligence unit, and work with enterprise clients to help them compete and win on digital.

“Marketers increasingly demand a combination of both strategic, visionary leadership and highly-skilled analytics and digital marketing expertise to guide them through incredibly complex business environments,” says John Hossack, President, Cardinal Path. “Andrew brings all of these attributes and more and we’re very happy to have him on our team.”

An established digital marketing analytics thought leader, Andrew Edwards has been at the forefront of the digital revolution for over 20 years, having co-founded the Digital Analytics Association, among others, and he is a sought-after public speaker and visionary in his field.

“Based on my experience across this industry, I am convinced that Cardinal Path is uniquely positioned to deliver vendor-agnostic expertise and ROI,” says Edwards. “In order to create value for clients, we lead with results. With this approach, we are helping enterprises compete and win on digital and data at every turn. That’s why I’m here.”

Edwards is also a columnist for ClickZ, author of Digital is Destroying Everything, published by Rowman and Littlefield in 2015, and The Dawn of Convergence Analytics,  published in 2013 by Incisive Media.

Most recently, Edwards was Managing Director of Efectyv Digital.

About Cardinal Path:

Cardinal Path is an award-winning digital data analytics firm that works with the world’s most prominent brands to create, implement and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space. We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth. For more information visit Media inquiries:

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