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Marketing Science Group Director at Critical Mass joins the growing independent analytics firm

CHICAGO: January 23, 2014 — Cardinal Path, an independent digital data and analytics firm, today announced that Dan Linton joins the company as director of solutions development.

Previously Marketing Science Group Director at Critical Mass, a global, full-service digital marketing agency, Linton is an analytics expert who has shaped a career out of using advanced measurement and optimization programs to help North American and global corporations maximize marketing and business performance. In his new role, Linton will be responsible for business development, client solution design and delivery in addition to focusing on staff mentorship. He will report to Dave Booth, co-founder and senior partner at Cardinal Path.

“We’re very excited to have Dan join our growing roster of talented team members,” said Dave Booth. “With his depth of knowledge and experience, he’s a great fit for our organization and will be a tremendous asset to Cardinal Path as we continue to build on our industry leadership.’

Linton holds the Certificate in Web Intelligence from University of California, Irvine, and is also a tutor with the University of British Columbia’s Award of Achievement in Digital Analytics. Linton is currently in the process of attaining International Association of Privacy Professionals (IAPP) certification to ensure marketing effectiveness and personal privacy are balanced.

“Cardinal Path is where the industry thought leaders are, and where industry change will come from,” said Linton. “Additionally, Cardinal Path focuses its products and services on analytics – providing its clients with truly objective assessments of marketing performance, which makes a big difference in a client’s business. I’m excited to be part of that.”

Throughout his career, Linton has focused on leveraging data to optimize marketing strategies. He has consulted for software, hotel and tourism, telecommunications, automotive, financial services, CPG and many other industries.

Linton will be based at Cardinal Path’s Phoenix, Arizona office.

About Cardinal Path:

Cardinal Path is a premier digital data analytics firm that works with the world’s most prominent organizations to create, implement and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space. We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth.

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Michelle Versteeg
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