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Analytics Provide 360 View for Clients

Ottawa, Ontario – January 23, 2013 – Online marketing company, Cardinal Path, is using Tableau to helps its clients get a holistic, 360 view of their business. Cardinal Path blends Google Analytics with offline data such as transactional data and customer information to help companies make key operational decisions.

In November, Tableau announced that it has joined Google’s Cloud Technology Partner program and will provide a native connection to Google Analytics, Google’s website statistics service in Tableau 8.0, expected to be released later this quarter. Cardinal Path has been beta testing the Google Analytics Connector to easily connect Google Analytics data with Omniture data and database data.

“With Tableau’s Google Analytics Connector we will not only connect easily and more efficiently through the API, we will also be in a position to increase our client analytical maturity by demonstrating the benefits of merging online behavior data with back-office operational data sources,” said Stephane Hamel, Director of Strategic Services at Cardinal Path. “That’s going to increase analytical power and better decision insight.”

Tableau allows Cardinal Path clients to efficiently analyze online customer behavior from the acquisition source until the actual purchase and transaction.

“Cardinal Path’s bread and butter is taking raw data turning it into useful insights for its clients,” said Elissa Fink, Chief Marketing Officer at Tableau Software. “Tableau’s native connections to Google Analytics and business critical databases make it easy to visualize large amounts of data in just a few clicks, revealing insights and informing business decisions. We’re happy to support Cardinal Path’s customers in their success.”

About Tableau

Tableau Software helps people see and understand data. According to IDC in its 2012 report, Tableau is the world’s fastest-growing business intelligence company, Tableau helps anyone quickly analyze, visualize and share information. More than 10,000 organizations get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at

Tableau and Tableau Software are trademarks of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

About Cardinal Path:

As the largest independent digital data analytics firm in North America and the #1 global reseller of Google Analytics Premium, Cardinal Path works with the world’s leading companies to create, implement and action their advanced analytics and data strategies. A leader in the category Forrester Research describes as "web analytics ninjas," Cardinal Path has offices across the United States and Canada, comprised of dedicated teams of passionate, award winning analysts, statisticians, academics, leading developers, and some of the top minds in the digital marketing space. Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision making that creates sustainable growth.


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Scott Baum
Chief Human Resources Officer for Cardinal Path
 (312) 725-9475