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Cardinal Path named winner of DAA Agency of the Year

SAN FRANCISCO: April 2, 2015 —  Cardinal Path, an independent digital data and analytics firm, has been awarded the Most Influential Industry Agency/Vendor of the Year in the Digital Analytics Association’s (DAA) annual recognition of the people and organizations that have made a significant impact on the industry.

‘’First and foremost, congratulations to all of the honorees in this year’s awards. Working alongside some incredibly talented people throughout the industry serves as an inspiration and makes me proud to be part of such an exciting professional community’’, says John Hossack, President, Cardinal Path.

“This honor means a lot to our very dedicated and passionate team members across North America and our partners and clients around the world. It’s a testament to the expertise and commitment of everyone at Cardinal Path as we solve the toughest data problems and help organizations find success and grow their business through digital channels.’’

The 2015 DAA Awards for Excellence Gala was held last night during the eMetrics Summit, the Official Conference of the DAA.

Finalists were determined earlier this year by votes from the DAA members and the ultimate award recipients were selected by a panel of 32 distinguished independent judges who represent all sectors of the digital analytics industry. Past winners of the Most Influential Agency/Vendor of Year award include Adobe (2015) and Google Analytics Premium (2014).

In 2014, Cardinal Path Co-founder & Senior Partner, Dave Booth earned the distinction Practitioner of the Year, and in 2013 Cardinal Path’s Director of Innovation, Stéphane Hamel, was named Most Influential Industry Contributor (2013).

About the Digital Analytics Association (DAA):

The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has members around the world, representing 40 countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at

About Cardinal Path:

Cardinal Path is a premier digital data analytics firm that works with the world’s most prominent brands to create, implement and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space. We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth. For more information visit

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