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Ottawa, Ontario — June 12, 2012Cardinal Path, an industry leader in online marketing and digital intelligence professional services and training is pleased to announce that they have joined the DAA, Digital Analytics Association, to help shape the evolution of the digital marketing industry. Founded by digital analytics industry leaders in 2004 as the Web Analytics Association, the mission of the DAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.

Speaking on behalf of the Cardinal Path partners, Alex Langshur stated, “We are honored and excited to join the Digital Analytics Association as a Corporate Member. We believe that Cardinal Path has a great deal to contribute to furthering the understanding of digital analytics, and helping to push the industry forward in terms of services, innovation and professionalism. We look forward to leveraging our unique expertise and experience to assist our fellow Digital Analytics Association members in learning how best to find the story behind every bit of their clients’ analytics data.”

With a strong history of dedication to the promotion of a global understanding of digital analytics, the DAA creates an informed and involved digital analytics community through the connection and empowerment of its members. The organization has more than 1,500 members worldwide, representing forty countries and a broad spectrum of expertise. DAA is the leader, spokesperson, and guardian of the digital analytics profession and is owned and run by members for the benefit of members. Members of the DAA receive access to digital analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, , discounts to industry events and publications and participation with social media groups. DAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.

“We are pleased to welcome Cardinal Path, as new corporate members of the DAA,” said John Lovett, President of the DAA. “Every new academic, professional, and corporate member to the DAA adds strength to our growing community of digital analytics professionals. Our unified mission to advance the industry through research, education, standards, and best practices is made possible through the support of our members.”

About Cardinal Path:

As the largest independent digital data analytics firm in North America and the #1 global reseller of Google Analytics Premium, Cardinal Path works with the world’s leading companies to create, implement and action their advanced analytics and data strategies. A leader in the category Forrester Research describes as "web analytics ninjas," Cardinal Path has offices across the United States and Canada, comprised of dedicated teams of passionate, award winning analysts, statisticians, academics, leading developers, and some of the top minds in the digital marketing space. Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision making that creates sustainable growth.


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Scott Baum
Chief Human Resources Officer for Cardinal Path
 (312) 725-9475