Data Management Platform

Join Cardinal Path and the American Marketing Association January 26th at 10 a.m. Pacific/1 p.m. Eastern for a webinar on Data Management Platforms (DMPs), presented by Cardinal Path’s Co-Founder and Senior Partner Corey Koberg, and Cardinal Path’s CRM and Marketing Technology Lead, Jonathan Flander.

Data Management PlatformData Management Platforms (DMPs) unify online and offline data from any source to help you understand customer behavior across every touchpoint – including owned and paid channels. They enable better targeting, personalization, and the ability to streamline marketing investments to attract the right kind of customer, creating true digital competitive advantage – and significant ROI.

This webinar will outline why DMPs are such a hot-ticket item for organizations that are ready for next-generation digital marketing capability.  Corey and Jonathan will also discuss how DMPs can generate a significant lift in revenues, and provide tips for navigating the DMP technology landscape.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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