Web Analytics is not an accounting system—it’s the antithesis of an accounting system.
Web Analytics is more about measuring what didn’t happen that what did (Enron excepted). Measuring what went wrong more than what went right.
Yes we want to know how many visitors were sent by a campaign and how many purchased but we are more interested in how many bounced or started but baled out.
–Sent from my iPhone–
This post is a series of quick thoughts on web Analytics from our staff and readers. You are cordially invited to contribute your thoughts to this single post with shoot-from-the-hip comments either through our comments section below, or by twittering them to @OrdinaryChap
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