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UPCOMING LIVE WEBINAR: HOW TO STEP UP YOUR RETARGETING STRATEGY FOR HIGHER CONVERSIONS

JUNE 25, 2014 AT 10:00 A.M. PT / 1:00 P.M. ET

There’s a wealth of intelligence available that you may not be tapping into in order to get the most from your retargeting (also referred to as remarketing) efforts.

In this webinar, learn how to take your retargeting to the next level by:

  • Integrating your analytics data using Google & Adobe platforms
  • Understanding the different types of retargeting
  • Identifying appropriate follow-up channels

This session explores real-world retargeting scenarios and will be useful for anyone who is tasked with acquiring customers for their organization.

Can’t make the live date? Register anyway and we will automatically send you a link to the on-demand webinar when it’s available.

Special offer for webinar registrants: 10% off Cardinal Path Training Online Masterclasses for June, July, and August. Take your skills to the next level and learn about Google Tag Manager and Universal Analytics from some of the industry’s top minds.

Retargeting webinar presenters

Alan Amerault

Alan Amerault
Associate Director, Digital Marketing, Cardinal Path

Alan comes to Cardinal Path following five years in both the search and display media divisions of Microsoft Advertising. From Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. While at Microsoft, this included agency management and Search/Display media buying service to top clients such as eBay, Booking.com, Thomas Cook, Amazon UK/France. His current role with Cardinal Path spans delivery across a range of leading client organizations and a variety of online channels, as well as conducting formal training to help people get the most out of their Google and Microsoft investments.

DaveEckman

Dave Eckman
Co-founder, Principal Consultant, Cardinal Path

Dave oversees the design of efficient and cost-effective solutions for Cardinal Path clients and establishes lasting relationships through exceptional customer service.
Keeping the company apace of the latest trends, Dave is an expert in the technology that drives the industry and has managed a diverse portfolio of projects for some of the most recognizable brands including Trader, Visa, YouTube, and Electronic Arts, among others.
Dave holds a Bachelor of Commerce from the University of Victoria’s School of Business and a Certificate in Multimedia Studies from the UBC Continuing Studies program.

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