About Google Analytics 201: Reporting and Analysis
N What’s Covered in this course?
- Implementing Campaign Tracking
- Advanced Segments and how to use them
- Custom Reports and what they mean to your business
- Account Administration and User Permissions
- Goal Setup, the smart way
- View Filters and how to clean up your data
- Wrap-Up and Q&A
g Who should attend?
[If you know the basics Analytics or feel that you haven’t had adequate training to unlock the real potential of website analysis, this course will be valuable. This workshop-style training will help you learn how to analyze your web traffic to help increase ROI and create actionable insights.
U What can I expect?
We limit the size of our classrooms to ensure that you can interact with our expert instructors and get personalized assistance. We provide you with lunch each day, which also allows time for interaction with your peers. This live, hands-on course is intended to help you create, manage, and maximize the return on your investment in Google Analytics. Our Instructors are all active practitioners of web traffic and website analysis on a daily basis and in this live setting, questions and engagement with your instructor is actively encouraged.
Training locations will have WiFi, and we ask that you bring a laptop so that you can follow along and practice in your own account.
The Fundamentals course, and this Reporting and Analysis course together will provide a great overall view of the capabilities of Google Analytics.