About Google Analytics Fundamentals (101)

Whether you are brand new to Google Analytics™ or just looking for a refresher on the basics, Google Analytics™ Fundamentals is the course for you. At Cardinal Path, we focus on providing you with a broad introduction to all of the reports – and more importantly, the business insights – that web analytics can generate. This training will show you how to understand who your visitors are, how they got to your site, what they did while they were there, and how valuable they really are. Did we mention that this course is taught by instructors from Cardinal Path who was recently named the Digital Analytics Association’s Most Influential Agency/Vendor of the year in 2015? Yeah, we’re kind of a big deal.

N What’s Covered in this Google Analytics Workshop?

Google Analytics™ Fundamentals lays the foundation for you to become an analytics genius.  We will guide you through learning the GA user interface, understanding the various types of reports that are available, and mastering how to find actionable insights in your data.
This course will cover:
  • An introduction to web analytics in general, with a focus on Google Analytics
  • The dozens of reports Google Analytics provides you “out of the box”
  • How to generate actionable insights from your website’s data
  • How to measure business outcomes rather than just count users
  • How to build reports and dashboards that bring value and revenue to your business

n Agenda

  • Web Analytics fundamentals and measurement strategy
  • Getting started with Google Analytics and the user interface
  • Audience reports: who are these people?
  • Acquisition reports: how did they get here?
  • Behavior reports: what did they do on my site?
  • Conversion reports: how much are they worth?
  • Google Analytics Dashboards workshop
  • Wrap-Up and Q&A


Prior knowledge of Google Analytics™ is not required for this course. However, please ensure you have a basic familiarity with the interface prior to attending. It is recommended that before starting this course, you take some time to reflect on what you are looking to get out of the training. Please visit the Google Analytics Help site to set up your Analytics account.


All three courses together provide a great overall view of the capabilities of Google Analytics™.

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