About Google Analytics 101: Fundamentals
N What’s Covered in this Google Analytics course?
- Web Analytics fundamentals and measurement strategy
- Getting started with Google Analytics and the user interface
- Audience reports: who are these people?
- Acquisition reports: how did they get here?
- Behavior reports: what did they do on my site?
- Conversion reports: how much are they worth?
- Google Data Studio Dashboards workshop
- Wrap-Up and Q&A
g Who should attend?
If you are a new user of Analytics or feel that you haven’t had adequate training and have not yet mastered the basics, this course will be valuable. The training will show you how to most effectively set up your analytics implementation and continue to maintain and optimize it. This workshop-style training will help you learn how to clean up an existing account that you may have inherited, or even start from scratch.
U What can I expect?
We limit the size of our classrooms to ensure that you can interact with our expert instructors and get personalized assistance. We provide you with lunch each day, which also allows time for interaction with your peers. This live, hands-on course is intended to help you create, manage, and maximize the return on your investment in Google Analytics. Our Instructors are all active practitioners of web traffic and website analysis on a daily basis and in this live setting, questions and engagement with your instructor is actively encouraged.
Training locations will have WiFi, and we ask that you bring a laptop so that you can follow along and practice in your own account.
All three courses together provide a great overall view of the capabilities of Google Analytics.