GOOGLE AdWords: Advanced Display in AdWords (301)

The one-on-one interaction with instructor, both for myself and with other people in the group was great. I liked the practical examples that revealed details that might not otherwise be covered.
Miami attendee, AdWords 201

About Advanced Display in Google AdWords (301)

Building on the foundation of our Advanced AdWords course, this training will expand on the basics to show you how to make the best use of programmatic, display, and video ads, in order to put power behind your campaigns. We’ll dig into push marketing that will allow you to effectively find new customers, even when they’re not looking for you! With a focus on display ad creation, interests & remarketing, demographics, YouTube ads, and Gmail ads, you will learn advanced programmatic account management skills that will allow you to run highly effective AdWords display campaigns.

In order to solidify this knowledge, we work live from the interface using real business account data. We also show you how to use the Display planner to find the exact audience you are looking for. Lastly, we will show you how to optimize your campaigns so your ads show only in the right places.

What’s Covered?

This Advanced Display in AdWords training course picks up where Advanced AdWords leaves off, focusing on valuable tools within AdWords to help you stay competitive and get the most return on your display investment. This workshop course will help you to learn:

  • Understanding how programmatic display works, and how to use it to your advantage
  • Understanding different display ads, how to make them, and how they fit in your marketing campaigns
  • The difference between contextual targeting and audience targeting, and using both to increase awareness
  • How to make your own ads. Display ads, video ads, rich media ads. All the ads.
  • Campaign data customization to evaluate performance and align with your goals
  • How to dig deeper into the reporting interface to help refine your campaigns
  • Bidding strategies to hone in on how target audience is responding and how to maximize your strategies
  • Ways to diagnose problems in your account and identify changes needed.


  • Programmatic Overview – Learn how display networks work so you can work them to your business’ advantage
  • Google Display Ads – Planning ad, making ads, and doing it with effectiveness and flair within the GDN
  • Remarketing – How it works and how to do it the right way (so you don’t chase customers away)
  • Gmail Ads (formerly known as Gmail Sponsored Promotions) – Creating Gmail Ads and targeting it to your best audience 
  • YouTube Advertising – How YouTube works and getting visibility on your video ads.


All three courses together provide a great overall view of the capabilities of Google AdWords and provide individuals with a solid foundation in AdWords.

Find a Google AdWords or Analytics course near you