Google ADWORDS TRAINING COURSES

Our Google AdWords training courses are a hands-on learning experience developed by Cardinal Path’s own certified trainers.

Google AdWords will soon become Google Ads, and we will be reflecting this brand change in our content shortly to align with Google’s timelines. Check out our blog post here.

Each course is a full-day session and packed with real-world examples and practical knowledge that will help you manage your marketing and web campaigns.

Google AdWords 101: Fundamentals

Our hands-on Google AdWords course focuses on how Pay-Per-Click (PPC) works, how to create and structure your company’s account, and how to create a positive ROI paid search campaign from start to finish.

Learn more about Google AdWords: Fundamentals Training »

Google AdWords 201: Reporting and Optimization

This training will expand on the basics to show you how to make the best use of the tools, reports and features within AdWords, in order to put power behind your campaigns. We’ll dig into reporting, diagnostic and campaign expansion tools, and paid search optimization techniques.

Learn more about Google AdWords: Reporting and Optimization »

Google AdWords 301: Display and Remarketing Strategies

Building on the foundation of our Advanced AdWords course, this training will expand on the basics to show you how to make the best use of Programmatic Display in order to put power behind your campaigns.

Learn more about the Google AdWords 301: Display and Remarketing Strategies

 

What is Google AdWords?

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.

Learn from Certified Google AdWords Experts

All of our online and classroom workshops and courses are developed and delivered by Cardinal Path’s expert and certified team. You will learn from professionals working every day on our clients’ Google AdWords accounts. The training is updated every week and our instructors will teach you the latest and greatest tips, tricks and solutions, while securing your knowledge of the Google AdWords platform.

What’s Included?
  • Live in-class training with certified instructors. Learn in a small classroom environment.
  • Full course materials in advance of the session
  • Hands-on learning environment with your own AW account
  • Food and beverages to keep you energised
  • A certificate of completion for your chosen course(s)

Find a Google AdWords or Analytics course near you