AdWords™ fundamentals. Our hands-on Google AdWords™ course focuses on how Pay-Per-Click (PPC) works, how to create and structure your company’s account, and how to create a positive ROI paid search campaign from start to finish
Advanced AdWords™ (201). This training will expand on the basics to show you how to make the best use of the tools, reports and features within AdWords, in order to put power behind your campaigns. We’ll dig into reporting, diagnostic and campaign expansion tools, and paid search optimization techniques.
Advanced Display in AdWords™ (301). Building on the foundation of our Advanced AdWords course, this training will expand on the basics to show you how to make the best use of programmatic, display, and video ads, in order to put power behind your campaigns.