Data Studio Visualization Lab

This hands-on course will expose you to the advanced features and dashboard capabilities offered by Google Data Studio. You will learn how to connect to Google Analytics and many other data sources. You will also learn how to easily create, manage and share beautiful dashboards within Google Data Studio.

In this course,we will explore all of Data Studio’s features, including connecting to data sources, creating various visualization and bringing it all together in dashboards.

In this course, we cover:

    • The various functions and visualizations available in Data Studio.
    • How to connect to your data in a way that unlocks true business analysis, all in one place.
    • Creating dashboards that improve and influence business decisions.


  • Why use Data Studio?
  • Data Visualization best practices
  • Visualization (charts) available in Data Studio
  • Create a dashboard
  • Connect to other data sources
  • Administrative Functions
  • Wrap Up and Q&A

What Can I Expect?

Everyone at the Cardinal Path Training Academy wants you to succeed! We limit the size of our classrooms to ensure that you can interact with our expert instructors and get personalized assistance. At lunch (included with training) meet and learn from your peers.   Our Instructors are active practitioners of digital marketing and measurement.  We welcome your questions. Training locations all have WiFi.  Bring your laptop to build your own dashboards as part of the class.

Our electronic hand-outs provide step by step guides to selecting the right visualization and creating a dashboard for your organization.  Great for in-class and later when you are creating your own dashboards.


This online course requires basic knowledge of reporting, ideally from Google Analytics and AdWords.

You can set up your own account at (we will walk you through this in class).

Register now! Full day of hands-on training $750.00
Instructor: Jay Murphy

Director, Cardinal Path Training and Lead Analytics Instructor

Leading the Cardinal Path Training team as Director, as well as lead Instructor, Jay brings years of experience working with organizations to successfully convert business imperatives to effective marketing results by delivering analytics, website development, social media strategy, SEM, SEO, Data Visualization,  and display advertising.

Jay has worked with many companies including GE, Harvard University and Janus Mutual Funds. He previously worked as managing director of Trionia, a boutique online marketing firm.  And before that at Sapient as a director of program management; where he led projects in a variety of industries including higher education, financial services and energy.

Jay’s earlier experiences at Draper Laboratory helped him to hone his analytical talent where he analyzed guidance systems and created spacecraft navigation software for NASA, the U.S. Navy and the U. S. Air Force.  Including the camera alignment algorithm used on the Cassini mission to Saturn.

He holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral level course work at MIT in Aerospace Engineering.

When not online, Jay can be found in a kayak or sailboat near his home in Hull, Massachusetts.

“Cardinal Path helped my team go from zero to hero with their excellent hands-on small-classroom training courses.” Neil T., Marketing Manager