Google Google Tag Manager: Implementation Workshop Online

Google Tag Manager: Implementation Workshop (Online Training)

Live, instructor-led training

This online Google Tag Manager Workshop is focused on understanding the tag creation and management abilities of Google Tag Manager and how to use it to implement Google Universal Analytics to fit your organization’s needs. If you want to learn how to employ Google Tag Manager, including how to track Google Analytics features (like events, downloads, and other website data), this is the course for you!

We use live demos to arm you with the technical skills needed to achieve your company’s intermediate measurement goals. If you are a beginner, this will be a jump start to GTM. If you are an intermediate user, this will teach you some best practices implementation and measurement.

See below for a complete agenda.

Learn from Cardinal Path trainers who are not only certified instructors but also seasoned industry veterans with years of experience. Cardinal Path was recently named the Digital Analytics Association’s Most Influential Agency/Vendor of the year!

N What’s Covered in this Google Tag Manager Implementation Workshop Online Training?

This online training will teach you about how Google Tag Manager actually works, and how to implement Google Universal Analytics using this powerful tag management tool. In the course, we will cover:

  • The high-level architecture of Google Tag Manager as a tag management product
  • The benefits of using GTM as a tag management system
  • How to extend the capabilities of Google Universal Analytics with features like event tracking, form submissions, and downloads.
  • How to integrate Google Firebase for mobile app measurement
  • An introduction to the dataLayer, and how it can unlock measurement for your business
N Agenda
  • Tag Management Systems: Importance and Roles
  • Google Tag Manager Administration and Best Practices
  • Google Tag Manager User Interface
  • Understanding Tags, Triggers and Variables
  • Implementing Universal Analytics using Google Tag Manager
  • Page Tracking
  • Events, Downloads, Form Submissions
  • The concept of dataLayer and how to use it.
  • Tools and Techniques to Debug an Implementation


This course requires a basic understanding of Google Analytics. You should be familiar with the interface and basic reports available out-of-the-box.

If you have taken our Google Analytics: Fundamentals course, you will be ready for Google Tag Manager Workshop: Implementation Workshop. It is recommended that before starting this course, you take some time to reflect on what you are looking to get out of the training. You should also have access to a Google Tag Manager account. Please visit to set up your Google Tag Manager account.

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