Training

Google Analytics: Reporting and Analysis

Google Analytics: Reporting and Analysis will expose you to the advanced features and analysis techniques that real analytics ninjas use. In this online analytics training, you will learn how to use powerful tools like campaign attribution and advanced segments with real-world analysis techniques. By the time you are finished this Google Analytics course, you will be able to move away from top ten reports and focus on higher quality analysis that adds value and revenue to your organization.

Please insure you have administrative access to an Analytics account. To set up an account go to: Analytics

What’s Covered in this Course?
In Google Analytics: Reporting and Analysis, we assume you already have a good grasp of the fundamentals of Google Analytics. In this analytics training, we will dive directly into more sophisticated features such as campaign tracking, advanced segments, and goal configuration. In this course, we will cover: 
  • Concrete, real-world analysis techniques that you can implement in your business right away
  • How to measure every marketing effort your organization is making – for both online and offline channels
  • Defining and reporting conversion actions on the site
  • Creating dashboards that improve and influence business decisions.
Agenda
  • Implementing Campaign Tagging
  • Advanced Segments and how to analyze them
  • Goal Setup, the smart way
  • Multi-channel Funnels and how they impact your business
  • Dashboards
  • Wrap-up and Q&A

Prerequisites

This course requires prior knowledge of Google Analytics fundamentals, such as basic reporting features. If you have taken our Analytics: Fundamentals course, you will be ready for Google Analytics: Reporting and Analysis. You may find this online course a nice refresher to our classroom Google Analytics: Reporting and Analysis course. It is recommended that before starting this course, you take some time to reflect on what you are looking to get out of the training. You should also have access to a Google Analytics account. Please visit GoogleAnalytics.com to set up your Analytics account

If you are new to Google Analytics, please look at our Google Analytics: Fundamentals course.