Google Analytics: Fundamentals Online

Google Analytics: Fundamentals (Online Training)

Live, instructor-led training

Whether you are brand new to Google Analytics or just looking for a refresher on the basics, Google Analytics Fundamentals Online is the course for you. At Cardinal Path, we focus on providing you with a broad introduction to all of the reports – and more importantly, the business insights – that web analytics can generate. This training will show you how to understand who your visitors are, how they got to your site, what they did while they were there, and how valuable they really are. See below for a complete agenda.

Learn from Cardinal Path trainers who are not only certified instructors, but also seasoned industry veterans with years of experience. Cardinal Path was recently named the Digital Analytics Association’s Most Influential Agency/Vendor of the year!

Please insure you have administrative access to an Analytics account. To set up an account go to:

N What’s Covered in this Google Analytics Fundamentals Online Training?

Google Analytics Fundamentals lays the foundation for you to become an analytics genius. We will guide you through understanding the various types of reports that are available and mastering how to find actionable insights in your data. This course will cover:

  • The dozens of reports Google Analytics provides you “out of the box”
  • How to generate actionable insights from your website’s data
  • How to measure business outcomes rather than just count users
  • How to build reports and dashboards that bring value and revenue to your business.
N Agenda
  • Web Analytics fundamentals and measurement strategy
  • Audience reports: who are these people?
  • Acquisition reports: how did they get here?
  • Behavior reports: what did they do on my site?
  • Conversion reports: how much are they worth?
  • Google Analytics Dashboards
  • Wrap-up and Q&A


Basic prior knowledge of Google Analytics is encouraged for this course. Please ensure you have a basic familiarity with the interface prior to attending. It is recommended that before starting this course, you take some time to reflect on what you are looking to get out of the training. Please visit Google Analytics Help to set up your Analytics account

Follow up this course with Google Analytics Marketing Essentials Online. Or take a look at our full-day classroom training in a city near you.

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