Live, instructor-led training
Building on the foundation of our AdWords Fundamentals course, this training will expand on the basics to show you how to make the best use of the tools, reports, and features within AdWords, in order to put power behind your campaigns. We’ll dig into reporting, diagnostic and campaign expansion tools, and paid search optimization techniques. With a focus on budget, keywords, ad copy and landing pages, you will learn advanced SEM account management skills that will allow you to run highly effective AdWords campaigns. This online training is a three-hour version of our all day, in-person Advanced AdWords training. Click Here to learn about our in-person Advanced AdWords training.
In order to solidify this knowledge, we work live from the interface using real business account data. We also show you how to use AdWords Editor and bulk uploads to save time when optimizing your accounts. Lastly, you will learn about Dynamic Search Ads and Dynamic Keyword Insertion.
See below for a complete agenda.
Learn from Cardinal Path trainers who are not only certified instructors but also seasoned industry veterans with years of experience. Cardinal Path was recently named the Digital Analytics Association’s Most Influential Agency/Vendor of the year!