Live, instructor-led training
Building on the foundation of our Google AdWords: Reporting and Optimization course, this online training will expand on the basics to show you how to make the best use of programmatic and display in order to put power behind your campaigns. We’ll dig into push marketing that will allow you to effectively find new customers, even when they’re not looking for you!
With a focus on display ad creation, interests & remarketing, demographics, and you will learn advanced programmatic account management skills that will allow you to run highly effective AdWords display campaigns. This online training is a three-hour version of our all day, in-person Google AdWords: Display and Remarketing training.
In order to solidify this knowledge, we work live from the interface using real business account data. We also show you how to use the Display planner to find the exact audience you are looking for. Lastly, we will show you how to optimize your campaigns so your ads show only in the right places.
See below for a complete agenda.
Learn from Cardinal Path trainers who are not only certified instructors but also seasoned industry veterans with years of experience. Cardinal Path was recently named the Digital Analytics Association’s Most Influential Agency/Vendor of the year!