GOOGLE AdWords: Display and Remarketing Online

Google AdWords: Display and Remarketing (Online Training)

Live, instructor-led training

Building on the foundation of our Google AdWords: Reporting and Optimization course, this online training will expand on the basics to show you how to make the best use of programmatic and display in order to put power behind your campaigns. We’ll dig into push marketing that will allow you to effectively find new customers, even when they’re not looking for you!

With a focus on display ad creation, interests & remarketing, demographics, and you will learn advanced programmatic account management skills that will allow you to run highly effective AdWords display campaigns. This online training is a three-hour version of our all day, in-person Google AdWords: Display and Remarketing course.

In order to solidify this knowledge, we work live from the interface using real business account data. We also show you how to use the Display planner to find the exact audience you are looking for. Lastly, we will show you how to optimize your campaigns so your ads show only in the right places.

See below for a complete agenda.

Learn from Cardinal Path trainers who are not only certified instructors but also seasoned industry veterans with years of experience. Cardinal Path was recently named the Digital Analytics Association’s Most Influential Agency/Vendor of the year!

N What’s Covered in this Google AdWords Display and Remarketing Online Training?

This Google AdWords: Display and Remarketing online training course picks up where AdWords: Reporting and Optimization leaves off, focusing on valuable tools within AdWords to help you stay competitive and get the most return on your display investment. Like AdWords: Reporting and Optimization, this workshop course will help you to learn:

  • Understanding how programmatic display works, and how to use it to your advantage
  • Understanding different display ads, how to make them, and how they fit in your marketing campaigns
  • The difference between contextual targeting and audience targeting, and using both to increase awareness
  • How to make your own display ads.
  • Campaign data customization to evaluate performance and align with your goals
  • How to dig deeper into the reporting interface to help refine your campaigns
  • Bidding strategies to hone in on how target audience is responding and how to maximize your strategies
  • Ways to diagnose problems in your account and identify changes needed
N Agenda
  • Programmatic Overview – Learn how display networks work so you can work them to your business’ advantage
  • Google Display Ads – Planning ads, making ads, and doing it with effectiveness and flair within the GDN
  • Remarketing – How it works and how to do it the right way (so you don’t chase customers away)


If you’ve attended the AdWords: Reporting and Optimization training, this course should be a natural progression in the series. If you haven’t attended AdWords Reporting and Search Optimization, you must have an active AdWords account and be familiar with the basics of AdWords (campaign structure, selecting keywords and match types, and creating text ads).

Take a look at our full-day classroom training in a city near you.

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