With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate.
While everyone seems to agree that the sheer volume and expanse of data available today is key to unlocking business value, getting to the point where data is actually driving organization-wide decision-making has proven difficult.
Like a child visiting the beach for the first time, we’ve run down to the sand and jumped into the ocean of data with excitement we could barely contain.
We splashed around in the shallows and even dared to swim a bit deeper — until the first waves knocked us down and held us under, showing us all just how scary and powerful this ocean of data can be.