In the digital economy, collecting, organizing and visualizing good, clean data is foundational to success. If your technology layer is not working as it should be, you’re missing out on the many unique advantages that can be achieved for your business. The recent explosion in marketing technology reflects the need for marketers to be competitive, driving revenues with carefully-allocated resources. Cardinal Path provides guidance on technology selection, uncovers the gaps in your existing deployment, and gets you on track with a best-in-class implementation of Adobe Analytics or Google Analytics 360.