Cardinal Path helps marketers answer their toughest questions, like, who are my most valuable customers?, and, how do I get more of them? We have built out a robust data sciences practice that works with organizations to uncover their unique business opportunities, and gain true competitive advantage. Surfacing insights that matter most to your business, will guide your decision making, adjust your media allocation, re-work your budgets, personalize and enhance the customer experience with tailored content and offers, forecasting, and more.