Cardinal Path designed, developed, and deployed a highly customized digital analytics infrastructure solution that vastly streamlined and improved data collection, management, and accessibility for NPR and its member stations.
Description overview of Tag Management service which should be found on the Services -> Technology page.
When it comes to Google AdWords campaigns for international tourist dollars, competition is high. And just being ‘competitive’ is insufficient. Expecting to enhance the return on investment of their multi-national search engine marketing, Rocky Mountaineer brought its AdWords account to Cardinal Path – and the result speaks for itself. THE CHALLENGE Competing on a global … Read Full Post
With pages dynamically generated based on search requirements, user submitted ads and more, Trader Corp was torn between purchasing, installing, and maintaining an expensive solution or missing out on large chunks of data. Our Google Analytics audit revealed a solution: a custom tag-management system that enabled new ways to analyze their data while incorporating a familiar … Read Full Post