Like all analytics platforms, Adobe Analytics (formerly SiteCatalyst) has a host of customizable options for measuring digital marketing campaigns. However, Adobe Analytics can also be leveraged in more unconventional use cases ranging from SEO optimization opportunities to advanced campaign tracking and attribution.
This presentation will cover a number of “unconventional plays” in Adobe Analytics including:
Where there is a specific Google Analytics equivalent, that will also be presented, but some of these plays are solely available in the Adobe Analytics platform.
Find out how organizations are using dashboards to create a culture of informed, data-driven decision making at all levels and learn more about:
Featuring a demo of Klipfolio, a popular dashboard deployment solution.
Discover how Dynamic Tag Management can help you to:
Plus, learn how you can gain the control and flexibility to optimize your digital footprint
Get a better understanding of the synergies between Google Tag Manager (GTM) and Universal Analytics (UA) and learn more about:
Hear first-hand how the rapid acceleration of an organization’s digital analtyics maturity can significantly enhance business processes.