Resources

On-Demand Webinars

Advanced Adobe Analytics: Getting the Most From Your Metrics

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Like all analytics platforms, Adobe Analytics (formerly SiteCatalyst) has a host of customizable options for measuring digital marketing campaigns. However, Adobe Analytics can also be leveraged in more unconventional use cases ranging from SEO optimization opportunities to advanced campaign tracking and attribution.

This presentation will cover a number of “unconventional plays” in Adobe Analytics including:

  • How to scrape data out of the platform
  • Getting better keyword level insights
  • Attribution modelling options

Where there is a specific Google Analytics equivalent, that will also be presented, but some of these plays are solely available in the Adobe Analytics platform.


Practical Guide to Dashboards for Digital Channels

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Find out how organizations are using dashboards to create a culture of informed, data-driven decision making at all levels and learn more about:

  • How to create stories from your data
  • Tips to ensure that your dashboard deployment serves your business needs
  • Real-world examples on the use of data visualization tools

Featuring a demo of Klipfolio, a popular dashboard deployment solution.


Universal Analytics Q&A Panel Discussion

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With Google’s announcement that Universal Analytics is out of beta, Cardinal Path’s panel of experts tackles the big questions surrounding migration, benefits, and best practices for moving on to this advanced analytics platform.

Introduction to Adobe Dynamic Tag Management

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Discover how Dynamic Tag Management can help you to:

  • Speed the time it takes to deploy analytics and marketing tags
  • Reduce dependence upon IT resources
  • Collect the data you need across all digital marketing systems

Plus, learn how you can gain the control and flexibility to optimize your digital footprint


Using Google Tag Manager to migrate to Universal Analytics

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Get a better understanding of the synergies between Google Tag Manager (GTM) and Universal Analytics (UA) and learn more about:

  • Why GTM is a game-changer
  • Tags, rules & macros
  • Best practices in leveraging GTM for UA

How Bombardier Recreational Products Jumpstarted their Digital Marketing Success

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Hear first-hand how the rapid acceleration of an organization’s digital analtyics maturity can significantly enhance business processes.

  • Learn the steps towards creating a world-class digital marketing function
  • Discover how to empower the organization through digital intelligence that’s easy to consume and act upon
  • Hear about the results that are possible with a digital framework in place

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