In this eBook, you’ll learn from leading practitioners and industry experts some practical ways to manage marketing efforts in the age of big data by addressing some key areas, including:

  • Data Collections Do’s and Don’ts by Justin Cutroni, Google
  • The Right Talent to Drive Your Data Analytics Strategy by Ginger Conlon, Direct Marketing News
  • Activating Attribution Models in Your Marketing by Kevin Murphy, Forever 21
  • Data Visualization by Stephane Hamel, Cardinal Path
  • Cultural Transformation in the Age of Data by Brian Harris, Western Union Business Solutions