A Marketer's Guide to Digital Priorities | Cardinal Path Blog
eBooks

A Marketer’s Guide to Digital Priorities

In this eBook, you’ll learn from leading practitioners and industry experts some practical ways to manage marketing efforts in the age of big data by addressing some key areas, including:

  • Data Collections Do’s and Don’ts by Justin Cutroni, Google
  • The Right Talent to Drive Your Data Analytics Strategy by Ginger Conlon, Direct Marketing News
  • Activating Attribution Models in Your Marketing by Kevin Murphy, Forever 21
  • Data Visualization by Stephane Hamel, Cardinal Path
  • Cultural Transformation in the Age of Data by Brian Harris, Western Union Business Solutions

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