Optimizing Bids, Drupal for Designers and GA Hacks – The Monday Oct 18th Roundup | Cardinal Path Blog
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Optimizing Bids, Drupal for Designers and GA Hacks – The Monday Oct 18th Roundup

Late roundup this week as I’ve been busy all morning. We’re finishing up the details of our new blog and if we can get some slave labour coders to transmit our BlogCFC posts into our new WordPress blog, then we’ll be up in a jiffy.

This week we’ve got sneaky ways to optimize product bids, Drupal for designers, and GA hacks. Fun stuff.

  Internet Marketing and SEO
  Technology
  Web Analytics
  • e-nor has a guide to measuring the impact of brand marketing using Google Analytics. At issue is the last-click attribution model which makes it so that if some one comes to your site, looks around, then comes back directly later, that is attributed as their entrance source. If you want to watch branding results it becomes difficult. Their solution consists of changing credit to the last campaign/traffic source regardless of whether the visit was “direct” or not.
  • Yesterday SEOMoz posted 5 quick GA Hacks including filters for counting ” ” and “/”, segmenting funnels, and more.
  User Experience
  Miscellaneous links of the week:

 

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