Workshop

When you feel you could bring more value to the organization, it's time to look into the critical process areas of successful analatycally driven organizations.

THE WORKSHOP

Increasing conversions, reducing acquisition costs and optimizing online marketing activities are often cited as key reasons for venturing into web analytics. Properly installing the tool is a challenge in itself but even when done successfully, unexpected issues surface and the value of online analytics quickly fade.

This workshop isn't about using web analytics tools or optimizing your marketing campaign. This course is looking at online analytics from a managerial perspective.

Lead by keynote speaker Stéphane Hamel, international lecturer, board member of the Web Analytics Association and independent consultant, you'll learn insights, expertise, best practices and tips to achieve success with your online analytics programme.

WHAT YOU'LL LEARN

This workshop will go through an assessment of your online analytics goals and objectives from a business, marketing and web executive's point of view. You will learn about the critical success factors and the process that will enable you to plan for future advancement.

Specifically:

• Strategic methodology to evaluate your current and desired situation
• How to leverage the six critical process areas of a successful data driven organization
• Tips & tricks to define realistic objectives aligned with your business... how to measure & achieve them!
• How to determine the resources and investment required to advance to the next level
• How to communicate effectively, be a change agent and overcome internal political storms
• Several real-life examples, failures & successes.

"Well done. Enjoyed participating. Helpful - Great - nice that it was designed for this purpose, comfortable and focused"
"Talented, good communicator, insightful."
"Very logically organized and presented."
"Very useful, jotted down books, tools and key advices. Excellent!"
"Worth crossing ocean for!"

Quotes from anonymous workshop evaluation sheets

WHO SHOULD ATTEND

The course is specifically designed for analysts who are change agent in their organization or web and marketing managers who wants to leverage online analytics. The workshop will be particularly appealing to:

• Web analytics practitionners & managers
• Marketing and online marketing managers
• Online strategists
• E-commerce managers
• IT directors and managers

No knowledge of web analytics or web analytics solutions is required. Interest for online strategies and measuring success is a must!