On-demand webinar: Marketer's Guide to Finding the Right Analytics Platform | Cardinal Path Blog

On-demand webinar: Marketer’s Guide to Finding the Right Analytics Platform

Right Analytics Webinar with play button, cropped

Why choose one analytics platform over another? Knowing what you can achieve with some of the best-in-class analytics platforms and tying those capabilities to your organization’s goals is a fundamental step to becoming a truly data-driven business.

On July 14, Cardinal Path’s Co-founder and Senior Partner Dave Eckman presented a 45 minute webinar on the top web analytics platforms and how they can help you generate business value. Watch the webinar on-demand to get a high-level understanding of the benefits of the free Google Analytics platform vs. Google Analytics Premium or Adobe Analytics, and to learn how to choose a solution that aligns with your organization’s goals.

On-demand webinar: Markter's guide to Finding the Right Analytics Platform

Dave provided an expert, product-agnostic overview of the best-in-class analytics solutions on the market and more, including:

  • good fits between specific platforms and organization types
  • how to know when a platform isn’t working for you anymore
  • switching costs and opportunities you may not be aware of
  • why your platform may not be the problem

As always, the audience of 280+ was very engaged and asked some great questions. If you are interested in seeing the webinar and hearing the Q&A, you can access the recording here.

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