Associate Director – Client Services

Overview of Opportunity

 

The Associate Director, Client Services will provide strategic oversight and revenue growth on a book of client businesses. The optimal candidate will have expertise in leveraging data and analytics to guide marketing decision-making.  They will also have a familiarity with digital media principles and apply them to defining, planning and executing against a client’s objectives.

 

A successful candidate must be an effective communicator and possess the ability to work with teammates across offices to deliver quality work to meet and exceed client expectations, while identifying and cultivating growth opportunities. They must be comfortable creating and refining processes and mining for new revenue opportunities, primarily within existing client businesses. They must possess excellent active listening skills to understand client needs and translate those needs to business opportunities.

 

Duties & Responsibilities

  • Oversees client needs, staffing requirements, strategy, quality of work, and budgeting within a book of clients; clearly identifies and communicates clients’ business strategy and needs cross-functionally within Cardinal Path.
  • Supports the creation and execution of an analytics plan that drives actions and outcomes to grow client’s business. Creates and maintains solid client relationships including: strategy development, project management, report delivery, and client communication.
  • Develops a revenue generating plan for clients through incremental and new opportunities rooted in a deep understanding of the Cardinal Path offering coupled with research of clients’ business.
  • Optimizes the drivers of direct sales, including team, technology, spend and programs, to achieve predictability, cost-efficiency, and scale.
  • Ensures and oversees that excellent relationships are maintained and enhanced with appropriate staff at client organizations to achieve continually high levels of customer satisfaction.
  • Works with a cross-functional Cardinal Path team to execute an implementation plan, meet plan deadlines, customer expectations and program milestones.
  • Enhances staff accomplishments and competence by planning delivery of solutions; answers technical and procedural questions for less experienced team members; teach improved processes.
  • Promotes the mission and values of the organization both internally and externally.

 

Qualifications

  • Bachelor’s degree in marketing or related field; 
  • 4+ years of experience across a combination of agency and publisher/ad-tech sales-side roles
  • Knowledge of key marketing delivery and reporting platforms including DoubleClick Campaign Manager, Google Analytics, Adobe Analytics
  • Familiarity with data visualization tools such as Klipfolio, Tableau, etc. required
  • Familiarity with data processing tools (BigQuery, R, SQL) a plus
  • Familiarity with traditional (offline) media concepts a plus
  • Familiarity with data science/modeling concepts and uses in service of media and marketing decision-making a plus
  • Adept at delivering client-facing presentations
  • Skilled at developing and incorporating sales opportunities organically within client discussions
  • Ability to prioritize and multi-task

Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

 

Digital Marketing / PPC Specialist

Cardinal Path leverages digital analytics to deliver insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical level to generate tangible and quantifiable value for our partners. Winner of the most influential Agency/Vendor of the year by Digital Analytics Association, we consider data to be the raw material of our craft.

Cardinal Path is seeking Digital Marketing specialist with 1-2 years of SEM campaign management experience. As a Staff Consultant, Digital Marketing, you will own and be responsible for driving search engine marketing for a variety of clients. Your role will focus on expanding paid visibility across Google, Bing, YouTube, and Yahoo. In addition, Google Display Network, Google Sponsored Promotions, Yahoo Native Ads, YouTube True view, Product Listing Ads, and any other native, self-service ad unit under the major search engines will fall under your management.

The ideal candidate will have a successful track record in developing and managing large-scale paid search marketing campaigns for other e-commerce retailers and/or brands.

Job Description

  • Drive customer acquisition and engagement via search engine marketing, including Google, Bing, and Yahoo
  • Drive customer acquisition and engagement via social media marketing, including Facebook, Twitter, Snapchat and LinkedIn
  • Optimize campaigns to drive positive ROI and deliver against client KPIs for a variety of business goals
  • Manage planning and execution of online search marketing programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing, and forecasting—in addition, you will be responsible for keyword research and expansion, competitive benchmarking, and strategic insights across multiple accounts
  • Partner with our Digital Intelligence team to develop and improve client reporting and dashboards—and analyze individual campaign performances to derive actionable insights to improve performance, conversion rates, and customer lifetime value
  • Provide regular performance updates to client stakeholders and make recommendations while sharing best practices, and alerting to new trends and emerging opportunities
  • Identify new and emerging online advertising technology and capabilities to improve program performance

Qualifications:

  • Highly motivated with demonstrated strong academic history and professional performance
  • Analytical, motivated, and detail-oriented—and you thrive working in a fast-paced environment.
  • Equipped with 1-2 years of direct experience running online search engine marketing with a proven track record in developing and executing paid search marketing campaigns at different scales, along with campaign management experience with the B2C & B2B segments (E-commerce and/or retail experience is a plus!)
  • Bachelor’s degree and/or studies in advertising/marketing, communications, mathematics, computer programming, economics, engineering, or related discipline
  • Intimate understanding of key industry metrics (CPC, CTR, Conversion Rate, etc.) and variables (Quality Score), plus the ability to recognize how they might impact the business
  • Experience managing and optimizing product feeds for both Google and Bing
  • You understand marketing technology and are comfortable using paid search management tools (Adwords, Bing Ads, Yahoo Ad Manager, SEM tool providers like Kenshoo or Marin Software, Tracking platforms like Convertro, Google Analytics)
  • Certification in Google Analytics and Adwords Fundamentals. Understanding of Search, Display, Mobile, Video and Shopping advertising.
  • Programmatic experiences a plus.
  • Skilled in identifying and executing against different campaign optimization strategies and techniques
  • Possess strong  written and verbal communication skills, as well as experience with direct client communication

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.

Senior Web Analyst / Consultant – Analysis & Insights

Overview of Opportunity

Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.  Our clients include brands such as Bridgestone, Intel, Johnson and Johnson, Pfizer and Asics and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.

With significant growth behind us and plans to continue with dramatic growth, we are looking for a Senior Web Analyst to report to our Director, Analysis & Insights within Cardinal Paths’ Digital Intelligence team.

Job Description

At the highest level this position is responsible for supporting and championing the analytic needs of our clients by providing high quality web analytics analysis using clickstream tools such as Google Analytics and Adobe Analytics.

You will work with our Account Executives and client stakeholders to understand clients objectives, determine how those are measured, and develop weekly and monthly reports with deep analysis and insights to help our clients understand customer behavior. This position requires strong business analytical skills, an understanding of web measurement and analysis best practices, and the ability to obtain quality insights and communicate what those mean to stakeholders.

Duties / Responsibilities:

  • Consulting directly with clients and/or their agencies on projects requiring web analytics platform selection, implementation, platform remediation, dashboard development and analysis and insights generation
  • Business requirements synthesized from multiple sources including product managers, development teams, and functional group members.
  • Weekly, monthly, quarterly and ad hoc reports using tools such as excel, BI tools, Tableau, clickstream analytics
  • Website behavior and customer experience analysis.
  • Data consolidation and validation.
  • Coordinating tags, tracking parameter implementations with our Analytics Technical Leads
  • Work with our user experience team on the creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis
  • Documentation relating to existing processes and suggestions / presentations for improving those processes
  • Effective and persuasive presentations (verbal and written) for project teams and business leaders
  • Proactively manage and foster client relationships by acting as a strategic advisor to the client using a keen understanding of the client’s business and marketing objectives, not only the current project

Team / Leadership Skills:

  • Work effectively both independently and as a member of a cross functional team
  • Contribute to improvements in processes (technical or business) used by analysts
  • Ability to identify key needs or gaps and provide leadership to close those gaps
  • Resolve disagreements and conflicts constructively, knows when to involve others
  • Learn from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus

Technical / Functional Skills:

  • Understand relevant applications of marketing technology (Analytics tools, DMPs, etc.)
  • Use strong analytical skills to provide insights as well as recommendations for changes and convince key company decision makers of business benefits of the proposed solutions
  • Identify and drive requirements trade-offs by proposing solutions to business unit/functional unit leadership
  • Handle multiple tasks, switch priorities and focuses as needed
  • Exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence changes to marketing campaigns

Qualifications:

  • Bachelor’s degree, advanced degree preferred
  • 3-4+ years working in the field of digital analytics and digital marketing
  • 3-4+ years working in a client results service organization (in an advertising agency or management consultancy)
  • At least 3-4+ years of working with standard clickstream analysis tools: Google Analytics and at least one enterprise-level platform such as Adobe Analytics would be an asset.
  • Experience with 360 data collection and reporting – campaigns that are both digital and ‘off-line’
  • Minimum of 3-4+ years’ experience in advanced web analysis methodologies such as
    • Deep clickstream analysis
    • Experimentation and testing
    • Personalization
    • Competitive analysis
    • Social analytics
    • Mobile
    • Surveys
    • Other digital measurement technologies
  • Experience in creating strategic measurement plans, technical documentation and supporting full implementation of analytics tools
  • Experience creating dashboards and reporting with a variety of enterprise tools (Tableau, Klipfolio)
  • Experience using debuggers, completing related QA processes, and issue resolution
  • Expert Excel skills
  • Familiarity with enterprise analytics data management and data science tools (ex.R, SPSS, BigQuery, Oracle, Tableau)
  • Social data collection and best practices for metrics collection is an asset
  • Media tools experience an asset; must understand ad trafficking and how to use data from search and banner-trafficking platforms

Expectations:

  • Curiosity, creativity, initiative, insight, resourcefulness and an entrepreneurial spirit
  • Experience in creating and presenting analysis with insights to stakeholders/clients, utilizing advanced story-telling skills
  • Exposure to project management skills, business process redesign principles, tools and techniques is a plus.
  • Passion for digital marketing with a solid understanding of interactive marketing channels (search, online media, website development, etc.) and brand marketing principles
  • Excellent verbal, written and data visualization communication skills with experience creating clear, concise and professional documents.
  • Ability to quickly master new disciplines, concepts, and technologies, with the continual desire to learn.
  • There is an expectation that travel will be a requirement of this position. We do not expect travel to make up more than 30% of the time commitment.

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.