Web Analyst / Staff Consultant – Analysis & Insights

The Staff Consultant role at Cardinal Path is designed for people who have some exposure to digital analysis or digital business intelligence but really want to grow existing skills and learn new skills. Areas of growth include (but are not limited to) data visualization, deep click stream analysis, and testing strategies and optimization. If this is the right role for you, then read on.

You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You are not afraid to re-work a hypothesis. You finding those actionable insights that make clients want to keep coming back to you.

In this role, you will have guidance from a Director on the Analysis & Insights team and work closely with Cardinal Path teammates and also client stakeholders. We will teach you our analytic methodologies which will be executed through both automated reporting and ongoing analysis.

Experience and Skills

  • 2 to 3 years of solid digital business analysis experience in large size companies or agencies with multiple functions / business units preferred.
  • 2 to 3 years of continuous work with standard clickstream analysis tools: Google Analytics, Adobe Analytics, WebTrends or IBM Digital Analytics (Coremetrics/Unica).
  • 2 to 3 years working in a client results service organization (in an advertising agency, media agency or management consultancy)
  • Bachelor’s degree. Quantitative field preferred.
  • Very strong skills in Excel and PPT. Tableau, Data Studio, SQL or R experience a plus.
  • Previous exposure to advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
  • Experience and fluency presenting analysis and insights to stakeholders/clients.
  • Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents.
  • Knowledge of enterprise analytics data management and analytic tools (ex. Teradata, Oracle, SAS, SPSS) a plus.

Team/Leadership Skills:

  • Manage time effectively both independently and as a member of a cross functional team.
  • Use sound judgment to identify issues and escalate them when appropriate.
  • Contribute to improvements in processes (technical or business) used by analysts.
  • Drive focused decisions within specific areas and be a key contributor to decisions beyond specific scope of role.
  • Identify and communicate specific personal growth goals.

Our Company

Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.  Our clients include brands such as Bridgestone, Intel, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client’s’ bottom line.

Director – Client Services

Cardinal Path leverages digital analytics to deliver insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical level to generate tangible and quantifiable value for our partners.

Described as “analytics ninjas” by Forrester Research, we consider data to be the raw material of our craft.  We have experience up and down the Business Intelligence stack to include advanced attribution modeling and deploying and integrating leading analytics platforms, dashboards, tag management, and statistical analysis technologies.  We do this through our proven approach, the Cardinal Path, to provide clients with a single point of truth that informs and empowers confident data-driven decision-making.  We applied this approach to brands such as Merck, Papa Johns, US Cellular, NPR, MSNBC, DeVry and hundreds of others.

Recently acquired by the Dentsu-Aegis Network, Cardinal Path is continuing its rapid growth, and we are looking for a Director of Client Services to expand our growth opportunities with top clients and help shape our Client Services team for the future.

The Director of Client Services will provide strategic oversight and revenue growth on a book of client businesses. The optimal candidate will have an expertise in all digital media principles and apply them to defining, planning and executing against a client’s objectives. A successful Director must be an effective communicator and possess the ability to both work and lead a distributed team with responsibility for client service and business growth. They must be comfortable mining for new revenue opportunities either within existing client businesses or with new clients. They must possess excellent active listening skills to understand client needs and translate those needs to business opportunities.

Job Description

  • Sets the strategic tone, direction and supervision for Cardinal Path clients. This includes overseeing client needs, staffing, strategy, quality of work, and budgeting; clearly identifying and communicating client’s business strategy and needs cross-functionally within Cardinal Path.
  • Supports the creation and execution of an analytics plan that drives actions and outcomes to grow client’s business. Creates and maintains solid client relationships including: strategy development, project management, report delivery, and client communication
  • Develops a revenue generating plan for clients through incremental and new opportunities rooted in a deep understanding of the Cardinal Path offering coupled with research of clients’ business.
  • Optimizes the drivers of direct sales, including team, technology, spend and programs, to achieve predictability, cost-efficiency, and scale. This will include the development and monitoring of key historical business metrics, as well as quarterly and annual forecasts that will both be used to manage the business.
  • Ensures and oversees that excellent relationships are maintained and enhanced with appropriate staff at client organizations to achieve continually high levels of customer satisfaction.
  • Supports the Client Services team to ensure quality execution that drives toward client’s business objectives and key metrics. Evaluates performance daily with their team to ensure client goals are met or exceeded.
  • Works with a cross-functional Cardinal Path team to execute an implementation plan, meet plan deadlines, customer expectations and program milestones.
  • Enhances staff accomplishments and competence by planning delivery of solutions; answers technical and procedural questions for less experienced team members; teach improved processes; mentor team members.
  • Promotes the mission and values of the organization both internally and externally.

Qualifications

  • Bachelor’s degree in marketing, advertising, communications, engineering, mathematics or statistics. Master’s degree a plus.
  • 8-10 years of work experience, with recent managerial experience in large digital media engagements and an understanding of the media strategies and tactics that can be employed.
  • Proven experience working with $1MM+ accounts; including case studies highlighting the growth of accounts that you have managed.
  • Experience managing profitable budgets, meeting deadlines and managing teams.
  • Experience working with international client accounts a plus.
  • Excellent verbal, written and communication skills with experience creating clear, concise, professional documents and presentations. Excellent story teller.
  • Ability to lead and execute in an ambiguous environment.
  • Motivational and collaborative leadership style.
  • Ability to travel moderately within the North America and internationally.

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.

Staff Consultant – Digital Marketing

Cardinal Path leverages digital analytics to deliver insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical level to generate tangible and quantifiable value for our partners. Winner of the most influential Agency/Vendor of the year by Digital Analytics Association, we consider data to be the raw material of our craft.

Cardinal Path is seeking Digital Marketing specialist with 1-2 years of SEM campaign management experience. As a Staff Consultant, Digital Marketing, you will own and be responsible for driving search engine marketing for a variety of clients. Your role will focus on expanding paid visibility across Google, Bing, YouTube, and Yahoo. In addition, Google Display Network, Google Sponsored Promotions, Yahoo Native Ads, YouTube True view, Product Listing Ads, and any other native, self-service ad unit under the major search engines will fall under your management.

The ideal candidate will have a successful track record in developing and managing large-scale paid search marketing campaigns for other e-commerce retailers and/or brands.

Job Description

  • Drive customer acquisition and engagement via search engine marketing, including Google, Bing, and Yahoo
  • Drive customer acquisition and engagement via social media marketing, including Facebook, Twitter, Snapchat and LinkedIn
  • Optimize campaigns to drive positive ROI and deliver against client KPIs for a variety of business goals
  • Manage planning and execution of online search marketing programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing, and forecasting—in addition, you will be responsible for keyword research and expansion, competitive benchmarking, and strategic insights across multiple accounts
  • Partner with our Digital Intelligence team to develop and improve client reporting and dashboards—and analyze individual campaign performances to derive actionable insights to improve performance, conversion rates, and customer lifetime value
  • Provide regular performance updates to client stakeholders and make recommendations while sharing best practices, and alerting to new trends and emerging opportunities
  • Identify new and emerging online advertising technology and capabilities to improve program performance

Qualifications:

  • Highly motivated with demonstrated strong academic history and professional performance
  • Analytical, motivated, and detail-oriented—and you thrive working in a fast-paced environment.
  • Equipped with 1-2 years of direct experience running online search engine marketing with a proven track record in developing and executing paid search marketing campaigns at different scales, along with campaign management experience with the B2C & B2B segments (E-commerce and/or retail experience is a plus!)
  • Bachelor’s degree and/or studies in advertising/marketing, communications, mathematics, computer programming, economics, engineering, or related discipline
  • Intimate understanding of key industry metrics (CPC, CTR, Conversion Rate, etc.) and variables (Quality Score), plus the ability to recognize how they might impact the business
  • Experience managing and optimizing product feeds for both Google and Bing
  • You understand marketing technology and are comfortable using paid search management tools (Adwords, Bing Ads, Yahoo Ad Manager, SEM tool providers like Kenshoo or Marin Software, Tracking platforms like Convertro, Google Analytics)
  • Certification in Google Analytics and Adwords Fundamentals. Understanding of Search, Display, Mobile, Video and Shopping advertising.
  • Programmatic experiences a plus.
  • Skilled in identifying and executing against different campaign optimization strategies and techniques
  • Possess strong  written and verbal communication skills, as well as experience with direct client communication

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.

Digital Project Coordinator

Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.  Our clients include brands such as Bridgestone, Intel, Johnson and Johnson, Pfizer and Asics and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.

Working closely and cross-functionally in the Cardinal Path Team, the Digital Project Coordinator plays a supporting role in helping to deliver digital media and analytics services. This position requires the ability to manage multiple projects, a general technical background and some project management experience. It is extremely important for this person to possess excellent communication skills to routinely interact with team members as well as external clients. They are a problem solver, able to learn new things quickly and have great attention for detail.

The work is varied and challenging and you must enjoy and thrive in a busy, deadline driven environment. Responsibilities includes:

  • Creates, maintains and communicates detailed project plans to internal and external stakeholders throughout the project.
  • Establishes and maintains project communication with external stakeholders as well as the internal team
  • Manages all aspects of the project including scope, budget, timeline, risk, quality and communication
  • Works with the Client Services department to ensure consistent customer-focused delivery
  • Works closely with the delivery team to ensure they are on track with daily/weekly/monthly deadlines and deliverables
  • Ensures all change requests, purchase orders, resourcing requests and risks registers are monitored and kept up to date

Qualifications:

  • Bachelor’s degree in Business, Computer Science, Engineering, Mathematics or related discipline
  • Some Project Management and Digital Marketing experience
  • Familiarity with project management tools (Microsoft Project, Teamwork, and Google Docs etc.)
  • Some familiarity with website analytics (Google Analytics, Omniture, Coremetrics, etc)
  • Strong knowledge of Microsoft Word, Excel and PowerPoint
  • Knowledge of Teamwork, OpenAir or NetSuite would be considered an asset
  • Ability to prioritize work load and work confidently under pressure on tight deadlines
  • Demonstrated ability to be self-directed and have excellent problem-solving and analytical skills

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.

Digital Project Coordinator (2 openings)

Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.  Our clients include brands such as Bridgestone, Intel, Johnson and Johnson, Pfizer and Asics and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.

Working closely and cross-functionally in the Cardinal Path Team, the Digital Project Coordinator plays a supporting role in helping to deliver digital media and analytics services. This position requires the ability to manage multiple projects, a general technical background and some project management experience. It is extremely important for this person to possess excellent communication skills to routinely interact with team members as well as external clients. They are a problem solver, able to learn new things quickly and have great attention for detail.

The work is varied and challenging and you must enjoy and thrive in a busy, deadline driven environment. Responsibilities includes:

  • Creates, maintains and communicates detailed project plans to internal and external stakeholders throughout the project.
  • Establishes and maintains project communication with external stakeholders as well as the internal team
  • Manages all aspects of the project including scope, budget, timeline, risk, quality and communication
  • Works with the Client Services department to ensure consistent customer-focused delivery
  • Works closely with the delivery team to ensure they are on track with daily/weekly/monthly deadlines and deliverables
  • Ensures all change requests, purchase orders, resourcing requests and risks registers are monitored and kept up to date

Qualifications:

  • Bachelor’s degree in Business, Computer Science, Engineering, Mathematics or related discipline
  • Some Project Management and Digital Marketing experience
  • Familiarity with project management tools (Microsoft Project, Teamwork, and Google Docs etc.)
  • Some familiarity with website analytics (Google Analytics, Omniture, Coremetrics, etc)
  • Strong knowledge of Microsoft Word, Excel and PowerPoint
  • Knowledge of Teamwork, OpenAir or NetSuite would be considered an asset
  • Ability to prioritize work load and work confidently under pressure on tight deadlines
  • Demonstrated ability to be self-directed and have excellent problem-solving and analytical skills

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.