Internet Marketing Percentage of Ad Spending Growing Worldwide | Cardinal Path Blog
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Internet Marketing Percentage of Ad Spending Growing Worldwide

According to the forecasts coming from ZenithOptimedia, the Internet's share of global ad expenditure was 5.7% in 2006, and it will grow to 6.6% in 2007 and 7.3% in 2008. And worldwide Internet ad expenditures will grow from $18.6 billion last year to over $24 billion this year, $29 billion in 2007 and $34 billion in 2008.

Worldwide advertising spending, by media 2006-2008 (% of total)
 20062007

2008

Television

37.7

37.737.9
Newspapers29.228.628.0
Magazines13.012.912.7
Radio8.48.28.0
Internet5.76.67.3
Outdoor5.55.65.7
Cinema.4.4.4

Amazingly, this year Internet marketing will garner more then 10% of total spend in certain countries like the UK (12.9%) and Sweden (10.5%).

This is positive news for us and our customers.

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