The Nevada Commission on Tourism (NCOT) has one simple goal: to drive tourists and travelers to the state of Nevada. While the lights of the Las Vegas Strip provide a compelling global beacon, the state’s hotels, resorts and other tourism-driven businesses depend on websites like TravelNevada.com and NCOT advertising to generate travel bookings and interest in everything that Nevada has to offer.
When users visit TravelNevada.com, they could be looking for anything from kayaking and rock climbing trips to five-star spas and golfing. Identifying what activities and locations resonate with visitors is the first step to promoting relevant and timely messaging across a range of digital mediums.
Ensuring that this information is available inside a robust CRM system is equally paramount. TravelNevada.com created a new data collection and analysis strategy and architected a solution that not only collects data from website visits, but also leverages the Google Analytics API and Custom Variables to provide that data to a CRM system for opted-in users.