In our blog series focused on understanding your customer, we covered the first step focused on finding and understanding your data sources and building rapport with key stakeholders, followed by the second step of identifying the big question your organization wants to answer.

The next step is to get your data in order. Data relevancy, accuracy and integrity are crucial to understanding your customer. Clean, organized data will help your organization effectively interpret customer information to build strategic plans that propel your business.

How can you get your data in order?

  • Collate your data from all disparate sources inside your organization (sales, customer service) as well as outside your organization (ad agencies) in order to glean valuable insights from your raw data.
  • Identify technical resources in your organization (data architects) and build relationships with them. They are integral in making data integration happen.
  • Determine the best data solution fit such ascloud infrastructure or local data-marts and execute a small proof-of-concept data project; it will serve as the first analysis and will answer 80% of IT data requirement questions needed to build your final solution.
  • Incorporate relevant data inputs from important customer touch points (e.g., social and web site analytics); however, don’t throw everything in but the kitchen sink; too much data will add complications and drain your time and resources. Your data points should support your big question(s).

Organizing and understanding your customer data is not a small feat, it requires collaboration, uniformity across platforms, data integration and process improvement methodology to successfully help your business make smart decisions.

What challenges or obstacles do you face to get your data organized?

Stay tuned for our next post which will outline the fourth and final step in your analytics journey, or download this white paper designed to help you understand how to turn your raw data into accessible, actionable insights from virtually any source within your organization. Get started today!

[maxbutton id=”19″]

 

 

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.