This Implementing and Using Enhanced Ecommerce course is focused on unlocking the potential of Enhanced Ecommerce in Google Analytics. You have an online ecommerce store, and want to understand how your customers interact with your products and checkout process, and the impact on your revenue. This course will arm you with the ability to implement and understand your Enhanced Ecommerce reporting..

Please insure you have administrative access to an Analytics account. To set up an account go to: Analytics

What’s Covered in this Course?
This online training will teach you how Enhanced Ecommerce actually works, how to implement it, and dive into the reporting and insights you can gain from Enhanced Ecommerce. In this course, we will cover: 
  • Why is Enhanced Ecommerce so valuable
  • What kind of data you can send to Google Analytics
  • Enhanced Ecommerce reports, how to read them, and what to look for
  • And how to implement Enhanced Ecommerce.
Agenda
  • Why Enhanced Ecommerce?
  • Enhanced Ecommerce Data
  • Enhanced Ecommerce Reports
  • Tips and Tricks
  • Implementing Enhanced Ecommerce
  • Wrap-up and Q&A

Prerequisites

This course requires an intermediate understanding of Google Analytics, and basic understanding of Google Tag Manager is a bonus. You should have good working knowledge of Google Analytics, including reports, dimensions and metrics, and how to navigate the GA interface. You should have ecommerce on your site and need detailed reporting on your users’ interactions with products, the checkout process,and revenue. It is recommended that before starting this course, you take some time to reflect on what you are looking to get out of the training. You should also have access to a Google Analytics account. Please visit GoogleAnalytics.com to set up your Analytics account

If you are new to Google Analytics, please look at our Google Analytics Fundamentals course.