With the ongoing emphasis on personalization for delivering a differentiated customer experience, greater accessibility and affordability of relevant tools is no coincidence. Even the typical challenges of a solution deployment are more easily overcome.
That said, a personalization initiative, like all significant digital marketing efforts, should not be taken lightly. Your technology stack and any potential technical roadblocks are important to factor in but not as critical as looking at the big picture. For those of you considering a personalization platform, there are several key factors to raise your chances of success.