The Blog

An Exclusive Peek at Our Culture

At Cardinal Path, two of our corporate beliefs are:

  • “Sharing knowledge strengthens our own”
  • “Individuals are impactful but the team makes the difference”.

Here’s an uncensored example of how this spirit is brought to life, and why I believe working at Cardinal Path is the best and most motivating job I’ve had in 25 years.

The challenge

Let’s face it; some projects involve uncertainty, unknowns and risks. It is our task, as trusted experts to our clients, to figure it out. One such challenge involved making a custom implementation of Google Analytics for a European client. It had to do with some fancy handling of the EU privacy regulation and user consent… But let’s keep the technical details for a later post.

After spending some time trying to come up with a working solution, one of our analyst raised the red flag – it didn’t work. I got involved and after a fair amount of tweaks and tests, we had a workable solution. But again, that’s not the point.

The real value of teamwork

What is important – and the highlight of this article – is what happened after we crafted the solution.

On our intranet, I noticed this message from my colleague Jordan Louis:

“Lo and behold, Stéphane is verily a JavaScript and jQuery god. Seriously. Something that was frustrating the nine hells out of me took him a few hours to figure out. I definitely need to learn a lot more from this guy. Tremble before his might!”

“Trapped in the infinite loop of learning”

The headline above was my tagline some twenty-five years ago – and I’m still trapped. And it feels good.

Here’s two little anecdotes.

A few months back, at a local meetup, a guy who looked fresh out of college came to me and said bluntly “I want to do your job” – to which I replied “you have 25 years to go!”.

Back around 1994 I attended a conference and heard a great speech about online marketing. I pushed aside my shyness and asked in my really bad English: “Loved your presentation, what should I do if I wanted to be a speaker one day?”. The guy replied, “Write a book!”

That person was Jim Sterne.

We learn from others and we aspire to do better. Learning and sharing is immensely rewarding. Really,

sharing knowledge strengthens our own.

If you want to be part of it, check our job openings!

  • http://twitter.com/jimsterne Jim Sterne

    For some people (like me), writing a book works – it helps me get all my thoughts in line. But for you, Stéphane, I think it’s all of your PowerPoint presentations that have brought so much value to the rest of us since 1994. Many thanks!!

  • Stephane Hamel

    Thanks Jim – you have been (still are!) a great inspiration for many of us. Be it a book, a tool, presentations or teaching, what drives us is our passion to understand how things work and improve them (think Lego blocks!), and the humility to acknowledge this we will never stop learning. In the meantime, we share, we help, and it’s motivating and rewarding :)


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