At Cardinal Path, two of our corporate beliefs are:

  • “Sharing knowledge strengthens our own”
  • “Individuals are impactful but the team makes the difference”.

Here’s an uncensored example of how this spirit is brought to life, and why I believe working at Cardinal Path is the best and most motivating job I’ve had in 25 years.

The challenge

Let’s face it; some projects involve uncertainty, unknowns and risks. It is our task, as trusted experts to our clients, to figure it out. One such challenge involved making a custom implementation of Google Analytics for a European client. It had to do with some fancy handling of the EU privacy regulation and user consent… But let’s keep the technical details for a later post.

After spending some time trying to come up with a working solution, one of our analyst raised the red flag – it didn’t work. I got involved and after a fair amount of tweaks and tests, we had a workable solution. But again, that’s not the point.

The real value of teamwork

What is important – and the highlight of this article – is what happened after we crafted the solution.

On our intranet, I noticed this message from my colleague Jordan Louis:

“Lo and behold, Stéphane is verily a JavaScript and jQuery god. Seriously. Something that was frustrating the nine hells out of me took him a few hours to figure out. I definitely need to learn a lot more from this guy. Tremble before his might!”

“Trapped in the infinite loop of learning”

The headline above was my tagline some twenty-five years ago – and I’m still trapped. And it feels good.

Here’s two little anecdotes.

A few months back, at a local meetup, a guy who looked fresh out of college came to me and said bluntly “I want to do your job” – to which I replied “you have 25 years to go!”.

Back around 1994 I attended a conference and heard a great speech about online marketing. I pushed aside my shyness and asked in my really bad English: “Loved your presentation, what should I do if I wanted to be a speaker one day?”. The guy replied, “Write a book!”

That person was Jim Sterne.

We learn from others and we aspire to do better. Learning and sharing is immensely rewarding. Really,

sharing knowledge strengthens our own.

If you want to be part of it, check our job openings!

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.