Stéphane is on the circuit, giving three presentations at eMetrics this week, and if you’re in New York you should stop by and see them. there will be information on GA premium, common GA errors, the usual “key features of analytics success”, and of course the ever popular Online Analytics Maturity Model.
From the eMetrics New York site:
Road Map to Online Analytics Success – October 18th
This workshop will go through an assessment of your online analytics goals and objectives from a business, marketing and web executive’s point of view. You will learn about the critical success factors and the process that will enable you to plan for future advancement. At the end of this workshop, you will have learned:
- A method to do a strategic evaluation of your current and desired situation.
- How to leverage the six critical process areas of a data driven organization.
- Tips & tricks to define realistic objectives aligned with your business…how to measure & achieve them!
- How to identify areas requesting more investment and energy.
- How to communicate effectively, be a change agent and overcome political storms.
- Several real-life examples, failures & successes.
KPI Clinic, The Doctors Are In – October 20th
Co presented with: June Li, Founder and Managing Director of ClickInsight; and Angie Brown, Web Analyst for IBM.
There’s much talk about KPIs and how they need be relevant to business outcomes, be few in number and drive action. But many people struggle putting the strategy into practice. Submit your KPI’s and your strategy problems and let the Doctors diagnose your situation. Three leading marketing metrics experts will discuss what makes a good KPI and then offer advice, guidance and recommendations. Your KPI’s will be on the examining table if you submit them in advance (by September 30) toKPI@ClickInsight.com.
Measuring Your Organization’s Web Analytics Maturity – October 21st
Back by popular demand, Stéphane steps back from traditional web analytics tactics and looks at the key drivers of successful analytics practices. From the essence of analytics (driving business success) to the most optimal and realistic approach to web analytics, Stéphane presents the Online Analytics Maturity Model – a holistic approach being adopted by practitioners, consultants and vendors worldwide as an effective approach to optimizing your online marketing optimization practices.