Senior Implementation Consultant

Cardinal Path is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients.  We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.

At the highest level this position is responsible for supporting and championing the analytic needs of our clients by providing high quality web analytics implementations, analysis, and training for clickstream tools such as Google Analytics, Adobe Marketing Cloud, Webtrends, and IBM Digital Analytics (Coremetrics / Unica).

Job Description

  • Evaluate business goals and objectives from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
  • Consult directly with clients and/or their agencies on projects requiring web analytics platform selection, implementation, platform remediation, and dashboard development.
  • Work with client development teams to install, configure & use web analytics services such as Google Analytics or Adobe Marketing Cloud.
  • Able to lead a team with site tag implementation, custom rules development and leverage data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Dynamic Tag Manager, Tealium, Ensighten, Signal, and others.
  • Serve as the primary lead on the development of implementation documentation for client developers that details page code requirements and data layer details to support stated business analysis needs.
  • Perform quality assurance tests and apply best-in-class practices to determine the validity of data flowing from implemented tags on client’s analytics implementation
  • Assist with tracking and improving the results of clients marketing campaigns
  • Provide best practices consulting services to clients in solving their Web analytics platform strategy and technical needs.
  • Manage the building, reporting and analysis of A/B and multivariate tests
  • Partner with multiple business units within the client’s organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers.
  • Conduct platform training and knowledge sharing in web analytics for clients and the project team
  • Serve as primary technical lead to client developers, be able to lead client discussions and ensure alignment on project with both the client team and internally.

Minimum Qualifications

  • Bachelor degree or equivalent
  • Google Analytics Individual Qualification OR Adobe Certified Expert
  • Minimum 2 years on-the-job experience implementing web analytics tools such as Google Analytics or Adobe Analytics.
  • Minimum 5 years’ experience with web development
  • Strong understanding of HTML and web protocols
  • Advanced JavaScript skills
  • Experience with at least one Tag Management Solution such as Google Tag Manager, Adobe Dynamic Tag Manager, Ensighten, Signal, or Tealium
  • Comfortable presenting findings and providing training on analytics tool usage
  • Strong English communication skills (written and verbal)
  • Proficient with tag auditing tools such as Fiddler, Charles, ObservePoint, WASP
  • Experience with dashboard platforms such as Klipfolio, Tableau, or Domo
  • Experience with iOS and Android SDKs for mobile platform analytics deployment

What will make you stand out:

  • Experience with iOS and Android app development
  • Experience using Google or Adobe API’s to insert and extract data
  • Experience with SQL-based queries (PHP, MySQL or other), flat-file handling through programmatic code, and ETL tools
  • Experience with analysis and visualization platforms such as Tableau, Qlikview, etc
  • Team leadership / technical skills mentoring / management experience

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.

Junior Implementation Consultant

Cardinal Path leverages digital analytics and digital marketing to deliver insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical level to generate tangible and quantifiable value for our partners.

This position will involve working side-by-side with our Senior Consultants and will be responsible for supporting and championing the analytic needs of our clients, including mastering technical skills related to web analytics implementations and developing tools to make our work more efficient. The role will be responsible for the development of advanced JavaScript code involving analytics implementations with platforms such as Google Analytics, and the Adobe Marketing Cloud. Other initiatives may include dashboard development, data integration projects, and analytics implementations for mobile apps (iOS and Android). The position will be in a team that will develop competitive advantage through groundbreaking innovation and research & development in this area.

Duties & Responsibilities

  • Identify opportunities for automation and innovation in the area of web analytics implementation, quality assurance, reporting and dashboarding
  • Develop advanced JavaScript code for web analytics implementations, browser plugins and other tools
  • Support the internal team in the installation, configuration and use of web analytics platforms
  • Perform quality assurance tests on web analytics implementations
  • Conduct technical training and knowledge sharing in web analytics for clients and the project team
  • Work with client development teams to install, configure & use web analytics services such as Google Analytics, Adobe Marketing Cloud, WebTrends, and others
  • Support and confirm proper configuration and tagging of clients marketing campaigns
  • Leverage various platform API’s to develop custom dashboards and other applications that provide increased value and ROI back to our clients and Cardinal Path
  • Provide best practices consulting services to clients to enhance their Web analytics platform strategy and technical needs
  • Partner with multiple business units within the client’s organization as well as agency partners to ensure they are following analytics and measurement best practices.
  • Provide platform training and knowledge sharing in web analytics for clients and the project team

Minimum Qualifications

  • Bachelor’s degree or equivalent in Computer Science or similar
  • Understanding of JavaScript, HTML and web protocols
  • Experience with web development, preferably with intermediate to advanced JavaScript development involving DOM manipulation and jQuery
  • Comfortable presenting technical information in front of others
  • Strong English communication skills (written and verbal)

What Will Make You Stand Out

  • Knowledge of Google Analytics, Adobe Analytics
  • Knowledge of Tag Management Solutions such as Google Tag Manager, Adobe Dynamic Tag Manager, Ensighten, Signal, or Tealium
  • Experience with SQL-based queries (PHP, MySQL or other), flat-file handling through programmatic code, ETL tools
  • Knowledge of JavaScript visualization libraries, Bootstrap UI library, Google Analytics implementation libraries, APIs and AJAX/REST-based queries
  • Experience with iOS and Android app development

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.