Web Analyst / Staff Consultant – Analysis & Insights

The Staff Consultant role at Cardinal Path is designed for people who have some exposure to digital analysis or digital business intelligence but really want to grow existing skills and learn new skills. Areas of growth include (but are not limited to) data visualization, deep click stream analysis, and testing strategies and optimization. If this is the right role for you, then read on.

You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You are not afraid to re-work a hypothesis. You finding those actionable insights that make clients want to keep coming back to you.

In this role, you will have guidance from a Director on the Analysis & Insights team and work closely with Cardinal Path teammates and also client stakeholders. We will teach you our analytic methodologies which will be executed through both automated reporting and ongoing analysis.

Experience and Skills

  • 2 to 3 years of solid digital business analysis experience in large size companies or agencies with multiple functions / business units preferred.
  • 2 to 3 years of continuous work with standard clickstream analysis tools: Google Analytics, Adobe Analytics, WebTrends or IBM Digital Analytics (Coremetrics/Unica).
  • 2 to 3 years working in a client results service organization (in an advertising agency, media agency or management consultancy)
  • Bachelor’s degree. Quantitative field preferred.
  • Very strong skills in Excel and PPT. Tableau, Data Studio, SQL or R experience a plus.
  • Previous exposure to advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
  • Experience and fluency presenting analysis and insights to stakeholders/clients.
  • Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents.
  • Knowledge of enterprise analytics data management and analytic tools (ex. Teradata, Oracle, SAS, SPSS) a plus.

Team/Leadership Skills:

  • Manage time effectively both independently and as a member of a cross functional team.
  • Use sound judgment to identify issues and escalate them when appropriate.
  • Contribute to improvements in processes (technical or business) used by analysts.
  • Drive focused decisions within specific areas and be a key contributor to decisions beyond specific scope of role.
  • Identify and communicate specific personal growth goals.

Our Company

Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.  Our clients include brands such as Bridgestone, Intel, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client’s’ bottom line.

Senior Web Analyst / Consultant – Analysis & Insights

Overview of Opportunity

Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.  Our clients include brands such as Bridgestone, Intel, Johnson and Johnson, Pfizer and Asics and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.

With significant growth behind us and plans to continue with dramatic growth, we are looking for a Senior Web Analyst to report to our Director, Analysis & Insights within Cardinal Paths’ Digital Intelligence team.

Job Description

At the highest level this position is responsible for supporting and championing the analytic needs of our clients by providing high quality web analytics analysis using clickstream tools such as Google Analytics and Adobe Analytics.

You will work with our Account Executives and client stakeholders to understand clients objectives, determine how those are measured, and develop weekly and monthly reports with deep analysis and insights to help our clients understand customer behavior. This position requires strong business analytical skills, an understanding of web measurement and analysis best practices, and the ability to obtain quality insights and communicate what those mean to stakeholders.

Duties / Responsibilities:

  • Consulting directly with clients and/or their agencies on projects requiring web analytics platform selection, implementation, platform remediation, dashboard development and analysis and insights generation
  • Business requirements synthesized from multiple sources including product managers, development teams, and functional group members.
  • Weekly, monthly, quarterly and ad hoc reports using tools such as excel, BI tools, Tableau, clickstream analytics
  • Website behavior and customer experience analysis.
  • Data consolidation and validation.
  • Coordinating tags, tracking parameter implementations with our Analytics Technical Leads
  • Work with our user experience team on the creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis
  • Documentation relating to existing processes and suggestions / presentations for improving those processes
  • Effective and persuasive presentations (verbal and written) for project teams and business leaders
  • Proactively manage and foster client relationships by acting as a strategic advisor to the client using a keen understanding of the client’s business and marketing objectives, not only the current project

Team / Leadership Skills:

  • Work effectively both independently and as a member of a cross functional team
  • Contribute to improvements in processes (technical or business) used by analysts
  • Ability to identify key needs or gaps and provide leadership to close those gaps
  • Resolve disagreements and conflicts constructively, knows when to involve others
  • Learn from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus

Technical / Functional Skills:

  • Understand relevant applications of marketing technology (Analytics tools, DMPs, etc.)
  • Use strong analytical skills to provide insights as well as recommendations for changes and convince key company decision makers of business benefits of the proposed solutions
  • Identify and drive requirements trade-offs by proposing solutions to business unit/functional unit leadership
  • Handle multiple tasks, switch priorities and focuses as needed
  • Exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence changes to marketing campaigns

Qualifications:

  • Bachelor’s degree, advanced degree preferred
  • 3-4+ years working in the field of digital analytics and digital marketing
  • 3-4+ years working in a client results service organization (in an advertising agency or management consultancy)
  • At least 3-4+ years of working with standard clickstream analysis tools: Google Analytics and at least one enterprise-level platform such as Adobe Analytics would be an asset.
  • Experience with 360 data collection and reporting – campaigns that are both digital and ‘off-line’
  • Minimum of 3-4+ years’ experience in advanced web analysis methodologies such as
    • Deep clickstream analysis
    • Experimentation and testing
    • Personalization
    • Competitive analysis
    • Social analytics
    • Mobile
    • Surveys
    • Other digital measurement technologies
  • Experience in creating strategic measurement plans, technical documentation and supporting full implementation of analytics tools
  • Experience creating dashboards and reporting with a variety of enterprise tools (Tableau, Klipfolio)
  • Experience using debuggers, completing related QA processes, and issue resolution
  • Expert Excel skills
  • Familiarity with enterprise analytics data management and data science tools (ex.R, SPSS, BigQuery, Oracle, Tableau)
  • Social data collection and best practices for metrics collection is an asset
  • Media tools experience an asset; must understand ad trafficking and how to use data from search and banner-trafficking platforms

Expectations:

  • Curiosity, creativity, initiative, insight, resourcefulness and an entrepreneurial spirit
  • Experience in creating and presenting analysis with insights to stakeholders/clients, utilizing advanced story-telling skills
  • Exposure to project management skills, business process redesign principles, tools and techniques is a plus.
  • Passion for digital marketing with a solid understanding of interactive marketing channels (search, online media, website development, etc.) and brand marketing principles
  • Excellent verbal, written and data visualization communication skills with experience creating clear, concise and professional documents.
  • Ability to quickly master new disciplines, concepts, and technologies, with the continual desire to learn.
  • There is an expectation that travel will be a requirement of this position. We do not expect travel to make up more than 30% of the time commitment.

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.

Junior Web Analyst / Consultant – Insights & Analysis

The Junior Web Analyst role at Cardinal Path is designed for people who have some exposure to digital analysis or digital business intelligence but really want to grow existing skills and learn new skills. Areas of growth include (but are not limited to) data visualization, data science, customer analysis, and testing strategies. If this is the right role for you, then read on.

You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the nuggets from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You are not afraid to re-work a hypothesis. You finding those actionable insights that make clients want to keep coming back to you.

In this role, you will have guidance from a Cardinal Path Manager, work closely with Cardinal Path teammates and also client stakeholders. We will teach you our analytic methodologies which will be executed through both automated reporting and ongoing analysis.

Qualifications

  • Bachelor’s degree (Quantitative field preferred)
  • 1+ years of solid digital business analysis, media experience in large size companies or agencies with multiple functions / business units preferred
  • 1+ years of continuous work with standard clickstream analysis tools: Google Analytics, Adobe Analytics, WebTrends or IBM Digital Analytics (Coremetrics/Unica)
  • Previous exposure to advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
  • Experience presenting analysis and insights to stakeholders/clients
  • Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents
  • Ability to manage time effectively both independently and as a member of a cross functional team
  • Drive focused decisions within specific areas and be a key contributor to decisions beyond specific scope of role
  • Use sound judgment to identify issues and escalate them when appropriate

What will make you stand out

  • Knowledge of enterprise analytics data management and analytic tools (ex. Terradata, Oracle, SAS, SPSS) a plus
  • Very strong skills in Excel and PPT. Tableau, SQL or R experience a plus

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.

Junior Web Analyst / Consultant – Analysis & Insights

The Junior Web Analyst role at Cardinal Path is designed for people who have some exposure to digital analysis or digital business intelligence but really want to grow existing skills and learn new skills. Areas of growth include (but are not limited to) data visualization, data science, customer analysis, and testing strategies. If this is the right role for you, then read on.

You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the nuggets from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You are not afraid to re-work a hypothesis. You finding those actionable insights that make clients want to keep coming back to you.

In this role, you will have guidance from a Cardinal Path Manager, work closely with Cardinal Path teammates and also client stakeholders. We will teach you our analytic methodologies which will be executed through both automated reporting and ongoing analysis.

Qualifications

  • Bachelor’s degree (Quantitative field preferred)
  • 1+ years of solid digital business analysis, media experience in large size companies or agencies with multiple functions / business units preferred
  • 1+ years of continuous work with standard clickstream analysis tools: Google Analytics, Adobe Analytics, WebTrends or IBM Digital Analytics (Coremetrics/Unica)
  • Previous exposure to advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
  • Experience presenting analysis and insights to stakeholders/clients
  • Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents
  • Ability to manage time effectively both independently and as a member of a cross functional team
  • Drive focused decisions within specific areas and be a key contributor to decisions beyond specific scope of role
  • Use sound judgment to identify issues and escalate them when appropriate

What will make you stand out

  • Knowledge of enterprise analytics data management and analytic tools (ex. Terradata, Oracle, SAS, SPSS) a plus
  • Very strong skills in Excel and PPT. Tableau, SQL or R experience a plus

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.

Junior Web Analyst / Consultant – Analysis & Insights

The Junior Web Analyst role at Cardinal Path is designed for people who have some exposure to digital analysis or digital business intelligence but really want to grow existing skills and learn new skills. Areas of growth include (but are not limited to) data visualization, data science, customer analysis, and testing strategies. If this is the right role for you, then read on.

You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the nuggets from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You are not afraid to re-work a hypothesis. You finding those actionable insights that make clients want to keep coming back to you.

In this role, you will have guidance from a Cardinal Path Manager, work closely with Cardinal Path teammates and also client stakeholders. We will teach you our analytic methodologies which will be executed through both automated reporting and ongoing analysis.

Qualifications

  • Bachelor’s degree (Quantitative field preferred)
  • 1+ years of solid digital business analysis, media experience in large size companies or agencies with multiple functions / business units preferred
  • 1+ years of continuous work with standard clickstream analysis tools: Google Analytics, Adobe Analytics, WebTrends or IBM Digital Analytics (Coremetrics/Unica)
  • Previous exposure to advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
  • Experience presenting analysis and insights to stakeholders/clients
  • Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents
  • Ability to manage time effectively both independently and as a member of a cross functional team
  • Drive focused decisions within specific areas and be a key contributor to decisions beyond specific scope of role
  • Use sound judgment to identify issues and escalate them when appropriate

What will make you stand out

  • Knowledge of enterprise analytics data management and analytic tools (ex. Terradata, Oracle, SAS, SPSS) a plus
  • Very strong skills in Excel and PPT. Tableau, SQL or R experience a plus

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.