Director, Cardinal Path Training; Lead Analytics guru and Instructor.
Jay brings experience working with large and mid-sized organizations to successfully convert business imperatives to effective marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization and display advertising – all optimized with measurable results. In addition to Jay’s online marketing skills, he has taught Google Analytics and other online marketing courses with Boston University and Emerson University.
Jay has worked with many companies including GE, Harvard University and Janus Mutual Funds. Jay’s earlier experiences at Draper Laboratory helped him to hone his analytical talent where he analyzed guidance systems and created spacecraft navigation software for NASA, the U.S. Navy and the U. S. Air Force. Including the camera alignment algorithm used on the Cassini mission to Saturn.
He holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral level course work at MIT in Aerospace Engineering.
When not online, Jay can be found in a kayak or sailboat near his home in Hull, Massachusetts.