For more than 9 years John Hossack has been consulting with and training companies both large and small to help them improve the performance of their online channels. John’s passions and much of his time are spent focusing on digital analytics, search engine marketing, usability, and conversion testing with the goal of improving user experience and business conversion rates. John has presented at the eMetrics Summit in Toronto 2008, SMX Analytics Toronto 2009 and 2010, CMA eCommerce conference 2009, Conversion Conference San Jose 2010, Web Analytics Association events, spoken at and MC’ed the Internet Marketing Conference 2008, 2009, and 2010 in Vancouver and has conducted numerous webinars including the American Marketing Association.
John is currently a Founding and Senior Partner at Cardinal Path, the result of a merger between three of the industry’s top firms: PublicInsite, VKI Studios, and WebShare. With offices across the U.S. and Canada and an impressive team of thought leaders, authors, speakers and top business consultants, Cardinal Path helps its clients achieve success with their online marketing strategies. Prior to joining VKI Studios (Cardinal Path) John was a Treasury Manager and Foreign Exchange Trader. John has a BSc in Economics from the University of Victoria and an MBA from the Australian Graduate School of Management.